Brand Loyalty is considered to be the ultimate goal of any marketer, especially in a hig
hly cluttered and fragmented market place. And who could do it better than Maggi, a brand that introduced instant cooking to India and has become a favourite snack food for millions. Nokia, on the other hand is the most user friendly phone in India, a fact that has made millions of users chose Nokia as their first (and maybe even second) phone. Google is another brand that has become synonymous with Internet search and qualifies this list. Such is the user interface of Google, most end up making it their home page and becoming die hard Googlites. Newspapers like TOI & HT also expectedly pop up in the list.
For Complete IIPM Article, Click on IIPM Article
hly cluttered and fragmented market place. And who could do it better than Maggi, a brand that introduced instant cooking to India and has become a favourite snack food for millions. Nokia, on the other hand is the most user friendly phone in India, a fact that has made millions of users chose Nokia as their first (and maybe even second) phone. Google is another brand that has become synonymous with Internet search and qualifies this list. Such is the user interface of Google, most end up making it their home page and becoming die hard Googlites. Newspapers like TOI & HT also expectedly pop up in the list.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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