Holds candles and class...

Once you have a look at this 6 kg silver candle holder, you’ll know why there is nothing that can ‘hold a candle’ to this magnificent piece! Standing tall, this grand object of desire has enormous holders enough to hold at least 20 candles and has been designed to match with the big halls and atriums. Grab this from Bankura Silver and let the holistic light sparkle your life. Price Rs. 2, 00, 000.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Drink to your health!

Ion Exchange, a pioneer in water treatment technologies in India is up with yet another innovation – the Zero B 7-stage water purifier with a 7 stage heptapure technolgy, a super-advanced RO system. Equipped with a QC Filter, a Sediment Cartridge, a Bacteriostatic Activated Carbon cartridge and Reverse Osmosis membranes, the purifier gives out the safest drinking water. Price Rs. 14, 990.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND: Sony Ericsson

HEADLINE: I love waking up to FM
BASELINE : NA AGENCY : Saatchi & Saatchi
4Ps TAKE : With ear-plugs in place, the reigning heartthrob of Bollywood Hrithik Roshan (okay, he may not be very visible on the silver screen these days, but he’s all over the purple backdrop of this ad at least!) is a treat for sore eyes! And of course, you just can’t miss what he’s endorsing: Sony Ericsson’s K220i and J120i mobile phones! The USP is the FM alarm: wake up to the sound of music. The body copy lists the additional features: the VGA camera, FM radio, stamina battery, et al of both the models-K220i and J120i. The clinching benefit to the brand is obviously the great value for money package: mobile phones loaded with features but priced at nominal rates of Rs.3,995 and Rs.2,345 respectively. Targeting music lovers, the headline, ‘I love waking up to FM’ reiterates the USP of the product. Time to wake up, guys!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The krishna without a flute

Srikrishna Commission report that had probed the violence in Mumbai during the 92-93 riots, explicitly states that “The response of police to appeals from desperate victims, particularly Muslims, was cynical and utterly indifferent. On occasions, the response was that they were unable to leave the appointed post; on others, the attitude was that one Muslim killed was one Muslim less... Police officers and men, particularly at the junior level, appeared to have an inbuilt bias against the Muslims, which was evident in their treatment of the suspected Muslims and Muslim victims of riots. The treatment given was harsh and brutal and on occasions, bordering on the inhuman... The bias of policemen was seen in the active connivance of police constables with the rioting Hindu mobs, on occasions, with their adopting the role of passive on–lookers on occasions, and, finally, their lack of enthusiasm in registering offenses against Hindus even when the accused was clearly identified and post-haste classifying the cases in ‘A’ (True but not detected) summary”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Band Aid for Mother Earth

Musicians warm up to the cause of global warming
Till now we associated SOS with the distress signal of the International Morse Code that stood for Save Our Souls – an alarm that ships and aircraft s have oft en found to be their saviour and, has oft en been seen adding just the touch of drama to flicks or even to one of those thriller novels. But those three dots, three dashes and the final three dots might become better known to the future generations as the sign for Save Our Selves, a unique interpretation of the distress signal for a crisis unparalleled. Already the wheels of a mammoth movement have begun to turn and soon the young and the old, from Sydney to the United States are going to unite to take their first step towards saving their Mother Earth.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Numerous Actions with PETA

In what other ways can you spread the message?
Well, as you know, I’ve done numerous actions with PETA to help get the word out. I traded in my red Baywatch swimsuit for a lettuce-leaf bikini for an ad promoting vegetarianism. I’ve narrated exposés of the leather trade in India and the meat industry in the US. Earlier this year, I spearheaded a petition drive against the annual seal hunt in Canada, where baby seals are still beaten bloody on the ice for their fur. I’ve fi red off letters, posed for posters, called on designers to create animal-friendly fashions, and even written an opinion piece for The Wall Street Journal, urging advertising executives to stop using unwilling animal actors to sell products. Everyone can do their part – whether it’s something as bold as attending a demonstration or as simple as making a vegetarian meal for a loved one. Every little bit helps – the important thing is to just do something.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tax Holidays !

If you have a few million rupees to spare and want to avoid the tax man, buying a wind mill might be a good idea. The craze for alternative sources of energy has ensured that a businessman can generate electricity in a wind farm and pay absolutely zilch as income or corporate tax. This has led to many controversies and run ins with the tax man. Even Suzlon has been paid a visit or two by income tax sleuths. The Chennai based Kemkas and the NEPC group they manage, was notorious during the 1990s for perceived abuse of liberal tax laws to create ‘mythical’ wind mills. Wind farms were also associated with the bitter controversy involving Tata Finance, when the erstwhile close aide of Ratan Tata, Dilip Pendse was accused of fraud.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Stock Markets

But why blame these board members, when even the stock markets seemingly prefer an ‘environment-unfriendly’ approach. Global stock markets have most oft en skipped discounting in the environmental footprints (or stomping) that firms leave with ramifications over generations. If criticism is in vogue, then it would be pertinent to note that despite the environmental disaster created by various oil giants (which has been historically documented), their profitability and stock prices have retained promising and historical highs!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The Great Wall cementing business!

If trade between the two Himalayan neighbouring countries, India and China, continues to grow at the same pace then not much time is left until when bilateral trade between the countries would touch the $40 billion mark. Analysts believe that the India – China bilateral trade is all set to rise from the current $25 billion to $40 billion by 2009, thus the target would be achieved by one year in advance. In Q1 2007, trade registered a growth of 58% and has touched $8.2 billion. It is being forecasted that bilateral trade between the countries would build up to $43 billion by 2010.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

No wrongs, Just Wright!

A fearless conservationist, Belinda talks to TSI about the threats and challenges that imperil India’s forests and its denizens

1. How easy was it for Belinda Wright to fit in with respect to Indian wildlife, both as her role as a wildlife filmmaker and photographer as well as a conservationist?
I was born in India in 1950s and our country’s wildlife has been my only profession and abiding interest, all my life. I spent much of my childhood in the jungles of Eastern India. When I started my career as a wildlife photographer, the only problem I had was actually getting to such remote areas. Everybody was always welcoming and very helpful, and it certainly helped that my mother, Anne Wright, was such a well-known wildlife conservationist. She was a member of the Government of India’s Indian Board for Wildlife for nineteen years and on the six-member committee that was set up by the late Prime Minister Indira Gandhi, to identify the first nine Tiger Reserves and establish Project Tiger.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Keira’s carry bag

Keira Knightley has found a way to be environment friendly and look chic while at it. She’s been carrying around a bag from the environmental line of Anya Hindmarch with a very earthy message inscribed on it: “I’m not a plastic bag”. As if that weren’t convincing enough, the designer carry-bag costs a measly $5dollars! And sure enough, Keira has started a rage, as now the fashion-crazy lot are rushing to London’s Knightsbridge store to get their hands on this designer piece! Keira sure knows how to play the eco-friendly pied piper really well!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

"One laptop per child"

This is the famous “One Laptop per Child” laptop that was conceived by Nicholas Negroponte. It has an LED screen that is easily readable in the sunlight, 256 MB of RAM, an AMD processor and is designed for rough use as it was after all made for mischievous children. This low power-consuming laptop might even pave the way for energy conservation for our current range of laptops and PCs. Here's a toast to the path-breaker!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND LOYALTY

Brand Loyalty is considered to be the ultimate goal of any marketer, especially in a highly cluttered and fragmented market place. And who could do it better than Maggi, a brand that introduced instant cooking to India and has become a favourite snack food for millions. Nokia, on the other hand is the most user friendly phone in India, a fact that has made millions of users chose Nokia as their first (and maybe even second) phone. Google is another brand that has become synonymous with Internet search and qualifies this list. Such is the user interface of Google, most end up making it their home page and becoming die hard Googlites. Newspapers like TOI & HT also expectedly pop up in the list.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

KICKING OUT THE DRIVER’S SEAT

Drivers oft en complain about fatigue while driving even when they have access to ‘making life easy’ equipments like ABS, Cruise control, BAS, Triptronic gears etc. So what is the best way to satiate the modern day drivers who are spoilt by technology; enter driver-less cars. These cars are loaded with sophisticated computers that can steer as and when the driver selects the auto-driver mode. Such cars follow guided paths while interacting with surrounding vehicles and adapting speed accordingly. So, just sit back, relax and hold your beloved’s hand, while your car takes you on a journey through the countryside.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Indian Institute of Planning and Management, New Delhi
IIPM Publication :- Electronically Yours

Kind of culture

Johnson & Johnson concentrates on creating a kind of culture where people see a long-term association with the company, more because of its emphasis on employee development and substantial investment on the human factor. There is a paradigm shift in ‘the debate’ which takes precedence at Johnson & Johnson, from the short term but rather obvious choice of ‘money and compensation’ to a more long-term promise of ‘becoming the right career managers for its people’. The focus here is more towards instilling a continuous investment in its people by way of employee-career development by using various programmes aimed at career planning, providing training and international exposure to its people. And the guiding force behind these initiatives perhaps takes origin from the ‘Global Standards of Leadership Model’, which is a competency model prepared by J&J to align its efforts towards nurturing leaders out of every employee in the company. Johnson & Johnson has coined ‘Our Credo’, which is a set of company values with 60 behaviours, starting from Integrity to Innovation, which acts as a steer to inspire the right conduct and, in turn, define how the company will perform.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative