With this issue, 4Ps B&M will have completed a golden run of 50 issues that have constantly informed, provoked and titillated hundreds and thousands of readers. Marketing and advertising has always been about the power of ideas, words, pictures, slogans and jingles that captivate and capture the imagination of the consumer. We always thought that marketing goes way beyond just the 4Ps; or for that matter even the so called 7Ps. However, the mind boggling transformation that is taking place in India Inc. begs to go beyond established clichés. The nature of business and marketing in India is typical to the country and so, we are proud to present the first ever and exclusive listing of the 50Ps that move and shake the world of marketing in India.
Promotion
It was ridiculed during the pesticide controversy. It was jeered at for its one-up advertising wars with rival Pepsi. But Coca Cola’s promotional activities silenced all critics
We at Coca Cola have always believed in collective
growth or overall growth for the society and our promotional activities have always rotated around this philosophy. But we don’t believe in just claiming to have done so, we rather act it out. We never highlighted our care for the society or what we have done to protect the environment unless we really achieved some milestones in these parameters. Being in this country for more than ten years and after having achieved certain milestones in the societal context, we thought of promoting the connectivity of Coca Cola with its consumers. We were already doing a number of things – we had a wide portfolio of products that refreshed everyone it touched; we made community efforts that made a difference to the lives of a number of communities in India; and today, none can deny the fact that we have acted as responsible corporate social citizens. After all these needs are promoted well by us, we further plan to come out with newer corporate campaigns. To that effect, we will now be promoting the overall Coca Cola as a ‘corporation’. I think that becomes necessary for an MNC, especially when it comes to a country for a long inning and has already become a part of daily life of the citizens of that nation. This is our promotional strategy and we want to convey to the Indian masses what the strong, true, healthy and socially responsible corporation Coca Cola stands for in modern times.
Promotion
It was ridiculed during the pesticide controversy. It was jeered at for its one-up advertising wars with rival Pepsi. But Coca Cola’s promotional activities silenced all critics
We at Coca Cola have always believed in collective
growth or overall growth for the society and our promotional activities have always rotated around this philosophy. But we don’t believe in just claiming to have done so, we rather act it out. We never highlighted our care for the society or what we have done to protect the environment unless we really achieved some milestones in these parameters. Being in this country for more than ten years and after having achieved certain milestones in the societal context, we thought of promoting the connectivity of Coca Cola with its consumers. We were already doing a number of things – we had a wide portfolio of products that refreshed everyone it touched; we made community efforts that made a difference to the lives of a number of communities in India; and today, none can deny the fact that we have acted as responsible corporate social citizens. After all these needs are promoted well by us, we further plan to come out with newer corporate campaigns. To that effect, we will now be promoting the overall Coca Cola as a ‘corporation’. I think that becomes necessary for an MNC, especially when it comes to a country for a long inning and has already become a part of daily life of the citizens of that nation. This is our promotional strategy and we want to convey to the Indian masses what the strong, true, healthy and socially responsible corporation Coca Cola stands for in modern times. Read these article :-
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