What is the general scenario with respect to succession planning in the advertising industry?
We work towards upgrading people according to their skills and capability. In the creative departments, you know who is delivering what at the end of the day. You very well know how good they are at the job they do. We recognise a person based on the idea he gives and the contribution he makes to the campaigns. This is a regular process for us, which I believe is followed in most organisations across the industry. At least in the places where I have worked, there was always a clear structure of who is delivering what and it was purely merit oriented; so if there are people who deliver better work, they will move up faster and they will eventually hold better positions faster. So it has always been very transparent, very clear and merit oriented.
How does the grooming of people to succeed and fill senior positions take place in the industry?
The grooming of successors to senior positions happens automatically. It happens when your people keep delivering work qualitatively. When talking of grooming, your skills are naturally refined on the job everyday. No conscious effort is required to groom someone since. Even if you decide that this guy needs to be groomed, then he may not perform a good campaign next year. Can you say which director will do well next year, or who will win the Oscar next year? You can’t. So it’s a process where every task is a new mountain that you have to climb.
We work towards upgrading people according to their skills and capability. In the creative departments, you know who is delivering what at the end of the day. You very well know how good they are at the job they do. We recognise a person based on the idea he gives and the contribution he makes to the campaigns. This is a regular process for us, which I believe is followed in most organisations across the industry. At least in the places where I have worked, there was always a clear structure of who is delivering what and it was purely merit oriented; so if there are people who deliver better work, they will move up faster and they will eventually hold better positions faster. So it has always been very transparent, very clear and merit oriented.
How does the grooming of people to succeed and fill senior positions take place in the industry?
The grooming of successors to senior positions happens automatically. It happens when your people keep delivering work qualitatively. When talking of grooming, your skills are naturally refined on the job everyday. No conscious effort is required to groom someone since. Even if you decide that this guy needs to be groomed, then he may not perform a good campaign next year. Can you say which director will do well next year, or who will win the Oscar next year? You can’t. So it’s a process where every task is a new mountain that you have to climb.
Source : IIPM Editorial, 2012
An Initiative of IIPM, Dr. Malay Chaudhuri
and Arindam chaudhuri (Renowned Management Guru and Economist).
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