It has launched products & roped-in a new brand ambassad
or, but the communication’s been poor!
From personal care to household products, the dynamic brand Gillette touches lives of millions, everyday. The brand has carved a niche for itself and delivers high quality products to its consumers. According to a Gillette India spokesperson, “Gillette is a globally focused consumer products marketer that seeks competitive advantage in quality, value-added personal care and personal use products.” The brand – grounded in innovation has, over time, come to be associated with strong consumer centric offerings like advanced technology, superior product experience, and strong value proposition… in other words, indeed the best a man can get!
For Complete IIPM Article, Click on IIPM Article
or, but the communication’s been poor!From personal care to household products, the dynamic brand Gillette touches lives of millions, everyday. The brand has carved a niche for itself and delivers high quality products to its consumers. According to a Gillette India spokesperson, “Gillette is a globally focused consumer products marketer that seeks competitive advantage in quality, value-added personal care and personal use products.” The brand – grounded in innovation has, over time, come to be associated with strong consumer centric offerings like advanced technology, superior product experience, and strong value proposition… in other words, indeed the best a man can get!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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