Competition took a toll too, but maybe SRK in a bathtub did not work as well as anticipated...
Perceived
as the preferred bar of glam dolls of tinsel town, over the last year Lux donned the unisex hat with the king of Bollywood, Shahrukh Khan himself vouching for the brand! Ad-guru Alyque Padamsee declares, “If you bathe with Lux, you might find SRK in the bath tub with you...” With bathing and shower products boasting of the highest penetration in the market and intense competition between regional and national players negatively affecting both top and bottom- line growth, it was left to brand managers at Lux to cut through the clutter and lead the rat race.
For Complete IIPM Article, Click on IIPM Article
Perceived
as the preferred bar of glam dolls of tinsel town, over the last year Lux donned the unisex hat with the king of Bollywood, Shahrukh Khan himself vouching for the brand! Ad-guru Alyque Padamsee declares, “If you bathe with Lux, you might find SRK in the bath tub with you...” With bathing and shower products boasting of the highest penetration in the market and intense competition between regional and national players negatively affecting both top and bottom- line growth, it was left to brand managers at Lux to cut through the clutter and lead the rat race.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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