Being the global No.1 isn’t enough. Toyota must learn to handle the crown too!
Toyota is on a high. After becoming the world
’s number one carmaker during the first quarter of 2007 (beating GM in global sales), and after launching their limited edition premium Corolla Sedan version in India during this year, Toyota has now outlined a number of strategies for developing markets. Few brands live up to consumer expectations and it comes as no surprise that despite entering India just half-a-decade back, brand Toyota has surpassed expectations. Speaking on Toyota’s brand positioning, KK Swami, Dy MD, revealed to 4Ps B&M, “We focus on the study of the consumer’s changing preferences, and therefore, getting the right cost price is important for us.” But there’s a problem here.
For Complete IIPM Article, Click on IIPM Article
Toyota is on a high. After becoming the world
’s number one carmaker during the first quarter of 2007 (beating GM in global sales), and after launching their limited edition premium Corolla Sedan version in India during this year, Toyota has now outlined a number of strategies for developing markets. Few brands live up to consumer expectations and it comes as no surprise that despite entering India just half-a-decade back, brand Toyota has surpassed expectations. Speaking on Toyota’s brand positioning, KK Swami, Dy MD, revealed to 4Ps B&M, “We focus on the study of the consumer’s changing preferences, and therefore, getting the right cost price is important for us.” But there’s a problem here.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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