Silent delivery of quality technology have been L&T’s hallmark. But the silence was broken! 
“It’s all about Imagineering”- that’s what L&T’s new motto is. The brand has recently refurbished its old tagline and from simply being an entity which shouted “We make things that make India proud”, it wants to be known as a hub of superior imagination (imagineering). Till recently, L&T was a low profile company with no loud declarations of its achievements and practically close to zero promotions. But of late, the brand seems to have understood the need for the public eye and has geared up to attract the attention of the global market.
For Complete IIPM Article, Click on IIPM Article
“It’s all about Imagineering”- that’s what L&T’s new motto is. The brand has recently refurbished its old tagline and from simply being an entity which shouted “We make things that make India proud”, it wants to be known as a hub of superior imagination (imagineering). Till recently, L&T was a low profile company with no loud declarations of its achievements and practically close to zero promotions. But of late, the brand seems to have understood the need for the public eye and has geared up to attract the attention of the global market.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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