Ed Atorino, Analyst, Benchmark Co. asserts to B&E, “It’s the size, scale, brand name & image of Dow Jones built over 118 years, that stimulated Murdoch to shed $5 billio
n. It’s clearly illogical from a business point of view…” Dow Jones’ brand power & the associated political clout coupled with elephantine mass-reach have enchanted Murdoch. And financial news carries a unique niche in a market where news is heavily commoditised. And this would also be a unique asset for News Corp.’s upcoming business news channel to compete directly with CNBC, but Murdoch will have to contend with WSJ’s exclusive contract with CNBC for content till 2012. In the short term, it seems a foolhardy expedition. But trust Murdoch to have a bigger picture in mind. And there’s also no doubt that he can potentially take Dow Jones to heights the Bancroft s could only dream of...
n. It’s clearly illogical from a business point of view…” Dow Jones’ brand power & the associated political clout coupled with elephantine mass-reach have enchanted Murdoch. And financial news carries a unique niche in a market where news is heavily commoditised. And this would also be a unique asset for News Corp.’s upcoming business news channel to compete directly with CNBC, but Murdoch will have to contend with WSJ’s exclusive contract with CNBC for content till 2012. In the short term, it seems a foolhardy expedition. But trust Murdoch to have a bigger picture in mind. And there’s also no doubt that he can potentially take Dow Jones to heights the Bancroft s could only dream of...Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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