And that is the point. Irrespective of the dizzyingly 
highs and lows being witnessed at the bourses over the last few months, one fundamental that has remained unchanged is in the amazing line-up of IPOs planned by companies. If the year 2007 saw more than a 100 IPOs unfurled, nearly 150 IPOs are planned for the rest of this calendar year, including some of the biggest IPOs till date like that of state-owned BSNL and realty baron Emaar-MGF. Even Sahara Housing has planned a big budget IPO for later this year, sources close to the development told this magazine. More pertinently, they are leaving no stone unturned to utilise the opportunity (with huge communication plans) to lure in more investors to their camp, as also to enhance their corporate image in the minds of potential stakeholders. “So much money is drained in IPO advertising because public issues are open for very short term and companies vie for maximum impact in this period,” explains a leading media planner.
Says Prasoon Joshi, the man behind the Reliance Power campaign: “Good marketing communication ahead of an IPO, projects the promoter’s confidence in the project. If you are confident about your IPO, you announce it to the world, but if you are under confident then you keep it to yourself.”
And it’s not just the big boys who are marketing themselves aggressively before an IPO hits the circuit. Gone are the days when IPOs were considered as mere financial products. The way they are being branded, positioned and advertised these days, they are nothing short of acquiring the stature of a white-good brand. From boring worn out ads featuring just IPO related information, branding initiatives now comprise eye-catching corporate ads, packed with enough glamour to catch the eye of potential investors across the spectrum.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
highs and lows being witnessed at the bourses over the last few months, one fundamental that has remained unchanged is in the amazing line-up of IPOs planned by companies. If the year 2007 saw more than a 100 IPOs unfurled, nearly 150 IPOs are planned for the rest of this calendar year, including some of the biggest IPOs till date like that of state-owned BSNL and realty baron Emaar-MGF. Even Sahara Housing has planned a big budget IPO for later this year, sources close to the development told this magazine. More pertinently, they are leaving no stone unturned to utilise the opportunity (with huge communication plans) to lure in more investors to their camp, as also to enhance their corporate image in the minds of potential stakeholders. “So much money is drained in IPO advertising because public issues are open for very short term and companies vie for maximum impact in this period,” explains a leading media planner.Says Prasoon Joshi, the man behind the Reliance Power campaign: “Good marketing communication ahead of an IPO, projects the promoter’s confidence in the project. If you are confident about your IPO, you announce it to the world, but if you are under confident then you keep it to yourself.”
And it’s not just the big boys who are marketing themselves aggressively before an IPO hits the circuit. Gone are the days when IPOs were considered as mere financial products. The way they are being branded, positioned and advertised these days, they are nothing short of acquiring the stature of a white-good brand. From boring worn out ads featuring just IPO related information, branding initiatives now comprise eye-catching corporate ads, packed with enough glamour to catch the eye of potential investors across the spectrum.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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4 comments:
IIPM best b school in india
iipm is truly world class
nice article
great article about IPOs
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