What’s common with Starbucks & Lopez?
Jeniffer Lopez’s superhit track ‘Waiting For The Night (our version)’ must be echoing in the Indian coffee lovers’ minds, what with the most awaited entry of the global coffee chain Starbucks getting postponed one more time; perchance for as long as two years this time. Earlier this year, Starbucks announced its plan to rollout its first coffee store in India by October 2007 with plans of adding 100 stores every year for the next five years. But recently, it announced that it is delaying its entry. Market buzz says that the major reason for this sudden change of mind of Starbucks is the name game fight with the Indian retail major Pantaloons. Pantaloons wants its brand name attached to the retail coffee shop, which is completely unacceptable to Starbucks.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Jeniffer Lopez’s superhit track ‘Waiting For The Night (our version)’ must be echoing in the Indian coffee lovers’ minds, what with the most awaited entry of the global coffee chain Starbucks getting postponed one more time; perchance for as long as two years this time. Earlier this year, Starbucks announced its plan to rollout its first coffee store in India by October 2007 with plans of adding 100 stores every year for the next five years. But recently, it announced that it is delaying its entry. Market buzz says that the major reason for this sudden change of mind of Starbucks is the name game fight with the Indian retail major Pantaloons. Pantaloons wants its brand name attached to the retail coffee shop, which is completely unacceptable to Starbucks.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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