The scooterette market gains star power
Fasten your seatbelts to witness another sizzling war in Indian advertising terrain. You must be familiar with the American ‘Power Puff Girls’ uniting and using their superpowers to defend their town from all evils. Contrary to that, the Indian ‘Power Puff Girls’ are all set to use their ‘super powers’ (er... star power) to wrestle it out against each other! Meet our very own Blossom, Bubbles & Buttercup from Bollywood: the very hot Bipasha, who has been recently roped in to endorse Kinetic SYM Scooters, perky and bubbly Preity Zinta warning not to take panga with pink (for TVS Scooty) and the Punjabi kudi Priyanka advocating ‘why should boys have all the fun’ (for Hero Honda Pleasure). When 4Ps B&M quizzed these marketers about the catching trend of hiring film actresses as brand ambassadors for scooterettes, the story was much the same. “Bipasha is seen as an intelligent, independent, fit and confident modern woman and young girls aspire to be like her – successful, savvy, cool. That’s exactly the personality we want to give to our scooterette”, argues Ajinkya Firodia, Vice President, Sales & Marketing, Kinetic Motor Company.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Fasten your seatbelts to witness another sizzling war in Indian advertising terrain. You must be familiar with the American ‘Power Puff Girls’ uniting and using their superpowers to defend their town from all evils. Contrary to that, the Indian ‘Power Puff Girls’ are all set to use their ‘super powers’ (er... star power) to wrestle it out against each other! Meet our very own Blossom, Bubbles & Buttercup from Bollywood: the very hot Bipasha, who has been recently roped in to endorse Kinetic SYM Scooters, perky and bubbly Preity Zinta warning not to take panga with pink (for TVS Scooty) and the Punjabi kudi Priyanka advocating ‘why should boys have all the fun’ (for Hero Honda Pleasure). When 4Ps B&M quizzed these marketers about the catching trend of hiring film actresses as brand ambassadors for scooterettes, the story was much the same. “Bipasha is seen as an intelligent, independent, fit and confident modern woman and young girls aspire to be like her – successful, savvy, cool. That’s exactly the personality we want to give to our scooterette”, argues Ajinkya Firodia, Vice President, Sales & Marketing, Kinetic Motor Company.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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