JAGDISH KHATTAR... MD, MUL
Indians can make more than just bullock carts! Believe him, will you?
When we see a myriad of Maruti Swifts or the brand new SX4s zooming past, it seems so very unreal to imagine that six years back, it was this same company, Maruti Udyog Ltd. (MUL) which was receiving the whip from foreign auto players on all counts. In short, MUL was in a total mess! But then began a transformation... an astonishing makeover of Maruti, which was led by its MD, Jagdish Khattar! And lo! Today, while the very same foreign automakers are losing money, MUL is loving each day, with demand for its vehicles skyrocketing; so much so, that a month’s wait is guaranteed in case you’d want to purchase a Swift model! Khattar radically altered MUL’s service model (like increase in count of service stations, better financing, car insurance and sale & purchase of pre-owned cars et al) which helped revive MUL’s market share and save customer count! And with an elephantine market share of 47%, there’s no reason why the domestic auto industry shouldn’t give him a tip of the hat!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Indians can make more than just bullock carts! Believe him, will you?
When we see a myriad of Maruti Swifts or the brand new SX4s zooming past, it seems so very unreal to imagine that six years back, it was this same company, Maruti Udyog Ltd. (MUL) which was receiving the whip from foreign auto players on all counts. In short, MUL was in a total mess! But then began a transformation... an astonishing makeover of Maruti, which was led by its MD, Jagdish Khattar! And lo! Today, while the very same foreign automakers are losing money, MUL is loving each day, with demand for its vehicles skyrocketing; so much so, that a month’s wait is guaranteed in case you’d want to purchase a Swift model! Khattar radically altered MUL’s service model (like increase in count of service stations, better financing, car insurance and sale & purchase of pre-owned cars et al) which helped revive MUL’s market share and save customer count! And with an elephantine market share of 47%, there’s no reason why the domestic auto industry shouldn’t give him a tip of the hat!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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