Of course, he didn’t forget to inform us about the 
other half of his divisional empire – Sahara Care House, which takes care of the NRI families in India. According to Romi, there are over 25 million Indians living in 70 different countries across the globe, and which have left their families behind in India. Therefore, this department services their needs through 249 care houses spread across 197 Indian cities and which provide facilities ranging from delivery of funds, taking their parents to the hospitals, taking them for vacations et al – indeed an innovative business model!
Sahara Global also boasts of a real estate division comprising 217 city-homes, which are marketed across the world. Aamby Valley in Sahara Lake City, near Mumbai, stands out in this regard. It is one of the world’s finest MICE (meetings, incentives, conferences & exhibitions) destinations. Romi states, “We are marketing one of the finest integrated townships ever made in India in the international market. It has the best of product mixes in terms of the various kinds of housing options. Integrated townships within a city comprise hospitals, schools, colleges, stadiums, shopping malls; movie theaters.” When we probed into the challenges in this sector, bang came the reply, “You can always expect competition to come but we have so much of advantage in the form of innovation and we will be acquiring customers before anyone else. If we service them well, they will not go... retention is the key.”
Earlier, the idea of a perfect family holiday or a romantic honeymoon was limited to places like Switzerland, Venice & Paris but not anymore. Romi’s take on the potential of the Indian luxury travel market, “Rs. 65,000 crore is being utilized on luxury each year by the Indians and travel has become a necessity in life. It’s an avenue, which I think is growing very quickly. People in India are becoming brand aware, they want to see what the brand has to offer in terms of cosmetics to clothes, from cars to cuisines and of course the places.”
‘Paradiso 101 Millionaire holidays’ are India’s first customised luxury holidays. The travel structures range from family vacations to high level corporate gatherings, and even to lavish weddings in villas or islands abroad. Their package includes dream holidays to last for a lifetime offering a $46,000 per night on Necker Island, Richard Branson’s 74 acre private paradise in British Virgin Islands, Red Ferrari tour in Italy, South Africa’s Blue train ride, stay at Blancaneaux Lodge owned by Francis Ford Coppola and much more, which the richest Indians also couldn’t imagine visiting due to lack of knowledge and inaccessibility.
And ‘Paradise’ is the word Romi gladly uses to describe his long association with the Sahara pariwaar, and he sums up his mantra for success to the youth saying, “There are no short-cuts to success but a lot of hard-work. One should put emotions in his work; I mean get emotions to your work-place then one can definitely succeed in life.”
A believer of an open culture within the organisation, where there is always room available for discussions, he is a people’s person and gives freedom to perform to each employee. But he does place a lot of importance to innovation & creativity. Truly, when it comes to building great organisations, there cannot be a substitute for passion; and when that flows down from the helm – as in the case of Sahara Global – there are luxurious times ahead for sure... Competitors, beware!
other half of his divisional empire – Sahara Care House, which takes care of the NRI families in India. According to Romi, there are over 25 million Indians living in 70 different countries across the globe, and which have left their families behind in India. Therefore, this department services their needs through 249 care houses spread across 197 Indian cities and which provide facilities ranging from delivery of funds, taking their parents to the hospitals, taking them for vacations et al – indeed an innovative business model!Sahara Global also boasts of a real estate division comprising 217 city-homes, which are marketed across the world. Aamby Valley in Sahara Lake City, near Mumbai, stands out in this regard. It is one of the world’s finest MICE (meetings, incentives, conferences & exhibitions) destinations. Romi states, “We are marketing one of the finest integrated townships ever made in India in the international market. It has the best of product mixes in terms of the various kinds of housing options. Integrated townships within a city comprise hospitals, schools, colleges, stadiums, shopping malls; movie theaters.” When we probed into the challenges in this sector, bang came the reply, “You can always expect competition to come but we have so much of advantage in the form of innovation and we will be acquiring customers before anyone else. If we service them well, they will not go... retention is the key.”
Earlier, the idea of a perfect family holiday or a romantic honeymoon was limited to places like Switzerland, Venice & Paris but not anymore. Romi’s take on the potential of the Indian luxury travel market, “Rs. 65,000 crore is being utilized on luxury each year by the Indians and travel has become a necessity in life. It’s an avenue, which I think is growing very quickly. People in India are becoming brand aware, they want to see what the brand has to offer in terms of cosmetics to clothes, from cars to cuisines and of course the places.”
‘Paradiso 101 Millionaire holidays’ are India’s first customised luxury holidays. The travel structures range from family vacations to high level corporate gatherings, and even to lavish weddings in villas or islands abroad. Their package includes dream holidays to last for a lifetime offering a $46,000 per night on Necker Island, Richard Branson’s 74 acre private paradise in British Virgin Islands, Red Ferrari tour in Italy, South Africa’s Blue train ride, stay at Blancaneaux Lodge owned by Francis Ford Coppola and much more, which the richest Indians also couldn’t imagine visiting due to lack of knowledge and inaccessibility.
And ‘Paradise’ is the word Romi gladly uses to describe his long association with the Sahara pariwaar, and he sums up his mantra for success to the youth saying, “There are no short-cuts to success but a lot of hard-work. One should put emotions in his work; I mean get emotions to your work-place then one can definitely succeed in life.”
A believer of an open culture within the organisation, where there is always room available for discussions, he is a people’s person and gives freedom to perform to each employee. But he does place a lot of importance to innovation & creativity. Truly, when it comes to building great organisations, there cannot be a substitute for passion; and when that flows down from the helm – as in the case of Sahara Global – there are luxurious times ahead for sure... Competitors, beware!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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