What is the general scenario with respect to succession planning in the advertising industry?
We work towards upgrading people according to their skills and capability. In the creative departments, you know who is delivering what at the end of the day. You very well know how good they are at the job they do. We recognise a person based on the idea he gives and the contribution he makes to the campaigns. This is a regular process for us, which I believe is followed in most organisations across the industry. At least in the places where I have worked, there was always a clear structure of who is delivering what and it was purely merit oriented; so if there are people who deliver better work, they will move up faster and they will eventually hold better positions faster. So it has always been very transparent, very clear and merit oriented.
How does the grooming of people to succeed and fill senior positions take place in the industry?
The grooming of successors to senior positions happens automatically. It happens when your people keep delivering work qualitatively. When talking of grooming, your skills are naturally refined on the job everyday. No conscious effort is required to groom someone since. Even if you decide that this guy needs to be groomed, then he may not perform a good campaign next year. Can you say which director will do well next year, or who will win the Oscar next year? You can’t. So it’s a process where every task is a new mountain that you have to climb.
We work towards upgrading people according to their skills and capability. In the creative departments, you know who is delivering what at the end of the day. You very well know how good they are at the job they do. We recognise a person based on the idea he gives and the contribution he makes to the campaigns. This is a regular process for us, which I believe is followed in most organisations across the industry. At least in the places where I have worked, there was always a clear structure of who is delivering what and it was purely merit oriented; so if there are people who deliver better work, they will move up faster and they will eventually hold better positions faster. So it has always been very transparent, very clear and merit oriented.
How does the grooming of people to succeed and fill senior positions take place in the industry?
The grooming of successors to senior positions happens automatically. It happens when your people keep delivering work qualitatively. When talking of grooming, your skills are naturally refined on the job everyday. No conscious effort is required to groom someone since. Even if you decide that this guy needs to be groomed, then he may not perform a good campaign next year. Can you say which director will do well next year, or who will win the Oscar next year? You can’t. So it’s a process where every task is a new mountain that you have to climb.
Source : IIPM Editorial, 2012
An Initiative of IIPM, Dr. Malay Chaudhuri
and Arindam chaudhuri (Renowned Management Guru and Economist).
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a good choice to go clubbing in. A sporty Audi, BMW 6 series, or a Mercedes SLK, can do wonders as they’re a reflection of your personality and will help you to leave a good impression.
NCTC “serves as the primary organization in the US government for integrating and analysing all intelligence pertaining to terrorism.” And it has become the latest weapon in the comic armoury of George Bush’s theatre of absurdities. Not that till now Mr. Bush had underplayed the NCTC’s role – more of that later – but of critical current interest is the fact that the NCTC has a list of an estimated 3,25,000 people all across world who pose “serious threats” to US security. Experts estimate now that US nationals form less than approximately 1% of these teeming numbers.
bashing Aston looks like. The V10 powered supercar features all aluminium construction and could follow the four door Rapide’ in the near future.
Bisleri international Pvt. Ltd. sold his well-established brands including Thums-up, Limca and Maaza (a part of Parle Group then) to the Coca-Cola Company. It was a move that Chauhan himself regrets, but he honestly names it a necessity at that point of time for the company.
to mistake for anything but tragic examples of countries gone wrong. A few routinely make the headlines – Somalia, Iraq, Congo. But alongside their brand of extreme state dysfunction exists an entirely separate, easily missed class of states teetering on the edge. In dozens of countries, corrupt or feeble governments are proving themselves dangerously incapable of carrying out the most basic responsibilities of statehood. These countries – nations such as Botswana, Cambodia, Georgia, and Kenya – might appear to be recovering, even thriving, developing countries, but like their failed-state cousins, they are increasingly unable and perhaps unwilling, to fulfill the functions that have long defined what it means to be a state.