HEADLINE: The big daddy of
mobile phones meets the...
BASELINE : Switch to Tata Indicom. And experience the difference.
AGENCY : FCB Ulka
4Ps TAKE : Now, why
would Tata Indicom be saying a big ‘Hello’ to Moto? Because this is a cross-branding exercise – and this ad proves that two heads are always better than one! The power idea is to introduce the sleek, slim and Internet-enabled Moto-Q in the Indian market and at the same time promote Tata Indicom’s mobile services too. Targeting busy professionals (Internet and mobile users) who are on the move, the USPs are the multitasking functions (thanks to Tata Indicom!), as also the Moto-Q tag of being the world’s thinnest Smartphone with the QWERTY keypad. The headline – ‘Big daddy of mobile phones meets the mother of all laptops’ – is effective: great marriage! Even the visual is appealing with foreign faces (conveying the global dimension of this co-branding exercise) and the life-size sleek Moto-Q occupying centre stage. The rewards to the prospect are, of course, the Tata brand name reinforced by the Motorola tag. A mobile plus a laptop – talk about a double whammy!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
mobile phones meets the...
BASELINE : Switch to Tata Indicom. And experience the difference.
AGENCY : FCB Ulka
4Ps TAKE : Now, why
would Tata Indicom be saying a big ‘Hello’ to Moto? Because this is a cross-branding exercise – and this ad proves that two heads are always better than one! The power idea is to introduce the sleek, slim and Internet-enabled Moto-Q in the Indian market and at the same time promote Tata Indicom’s mobile services too. Targeting busy professionals (Internet and mobile users) who are on the move, the USPs are the multitasking functions (thanks to Tata Indicom!), as also the Moto-Q tag of being the world’s thinnest Smartphone with the QWERTY keypad. The headline – ‘Big daddy of mobile phones meets the mother of all laptops’ – is effective: great marriage! Even the visual is appealing with foreign faces (conveying the global dimension of this co-branding exercise) and the life-size sleek Moto-Q occupying centre stage. The rewards to the prospect are, of course, the Tata brand name reinforced by the Motorola tag. A mobile plus a laptop – talk about a double whammy!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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