Being a company with diversified interests, HUL ha
s not been able to do justice to its dairy division. Affirms, P.L. Kaul, President, All India Food Processors’ Association, “The dairy business is growing at more than 40% and more and more MNCs will sustain to dairy as a driver of their food venture. Soon this sector will create many new products, which Indian consumers could hardly think about.” Such innovation has already begun with Nestlé & Amul recently venturing into the probiotic market. But such innovations are not only limited to product launches. With the non-stop organized retail revolution happening in India, dairy is going to evince many structural reforms. With the entry of Indian retail giants like Reliance, the dairy business is going to evince a sea change in the traditional marketing prevailing in the Rs.3.6 trillion Indian foods & beverages market. Reliance is looking to procure seven lakh tonnes of milk every day by 2008 end, through its 1,000 direct collection network in Punjab & is planning to expand such procurement hubs in Rajasthan & Andhra Pradesh.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
s not been able to do justice to its dairy division. Affirms, P.L. Kaul, President, All India Food Processors’ Association, “The dairy business is growing at more than 40% and more and more MNCs will sustain to dairy as a driver of their food venture. Soon this sector will create many new products, which Indian consumers could hardly think about.” Such innovation has already begun with Nestlé & Amul recently venturing into the probiotic market. But such innovations are not only limited to product launches. With the non-stop organized retail revolution happening in India, dairy is going to evince many structural reforms. With the entry of Indian retail giants like Reliance, the dairy business is going to evince a sea change in the traditional marketing prevailing in the Rs.3.6 trillion Indian foods & beverages market. Reliance is looking to procure seven lakh tonnes of milk every day by 2008 end, through its 1,000 direct collection network in Punjab & is planning to expand such procurement hubs in Rajasthan & Andhra Pradesh.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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