HEADLINE: I love waking up to FM
BASELINE : NA AGENCY : Saatchi & Saatchi
4Ps TAKE :
With ear-plugs in place, the reigning heartthrob of Bollywood Hrithik Roshan (okay, he may not be very visible on the silver screen these days, but he’s all over the purple backdrop of this ad at least!) is a treat for sore eyes! And of course, you just can’t miss what he’s endorsing: Sony Ericsson’s K220i and J120i mobile phones! The USP is the FM alarm: wake up to the sound of music. The body copy lists the additional features: the VGA camera, FM radio, stamina battery, et al of both the models-K220i and J120i. The clinching benefit to the brand is obviously the great value for money package: mobile phones loaded with features but priced at nominal rates of Rs.3,995 and Rs.2,345 respectively. Targeting music lovers, the headline, ‘I love waking up to FM’ reiterates the USP of the product. Time to wake up, guys!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE : NA AGENCY : Saatchi & Saatchi
4Ps TAKE :
With ear-plugs in place, the reigning heartthrob of Bollywood Hrithik Roshan (okay, he may not be very visible on the silver screen these days, but he’s all over the purple backdrop of this ad at least!) is a treat for sore eyes! And of course, you just can’t miss what he’s endorsing: Sony Ericsson’s K220i and J120i mobile phones! The USP is the FM alarm: wake up to the sound of music. The body copy lists the additional features: the VGA camera, FM radio, stamina battery, et al of both the models-K220i and J120i. The clinching benefit to the brand is obviously the great value for money package: mobile phones loaded with features but priced at nominal rates of Rs.3,995 and Rs.2,345 respectively. Targeting music lovers, the headline, ‘I love waking up to FM’ reiterates the USP of the product. Time to wake up, guys!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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