Showing posts with label Business school. Show all posts
Showing posts with label Business school. Show all posts

Monday, July 09, 2012

A new frontier with China?

As it is already being speculated that the Chinese space program may not entirely be for peaceful purposes, India has to take urgent action

Stoic China’s ambition of rising as a space age superpower is evident from its future plans including building space stations, manned space vessels and space laboratories. China has hauled up its space programs out of Third World mediocrity to successfully complete a spacewalk in 2008, and it earlier sent a human to space in 2003; thus becoming the third country after US & Russia to do so.

One would otherwise hope that China’s endeavours in this area only better our understanding of the world beyond us. But the catch here is that China’s space programs are run by the People’s Liberation Army (PLA), which raises doubts over its claim of being a program for peaceful purposes. This became a subject of debate when it fired missiles and destroyed a dead satellite in 2007. This raised the heckles of the US as a nervous Pentagon talked about Chinese “disruptive technologies.” But the country that’s really nervous is India.

The Ministry of Defence, ISRO and DRDO have expressed concern and feel that India’s space assets are under threat from China. India’s concerns are further reinstated with China’s possession of emerging anti-satellite weaponry and new classes of heavy lift off boosters. The way China destroyed its paralysed satellites and created space debris has not been even advocated under UN.


Friday, July 02, 2010

Bebo finds a new kick!

Kareena Kapoor has been signed on for a music video for the upcoming FIFA World Cup in South Africa, which will also feature Matt Damon, Kevin Spacey and Jessica Alba. The video, which is planned to be a part of the opening and closing ceremonies of the event, has gotten the 29-year-old Bebo all excited and she has already started to try a lot of different looks and clothing styles! Bollywood composers Salim-Sulaiman have also composed a track for the FIFA World Cup and will be performing live at the opening ceremony. These Indian artists sure seem poised to proudly kick off the World Cup in style!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, June 22, 2010

The 'W' company!

The water mafia now steals more than 50%

As darkness descends over Dharavi in Mumbai, a few local slum dwellers creep out of their shanties grasping steel ewers and plastic cans, scrambling over an iron railing fence across the railway lines to meet a crowd around a faucet in a desolate patch on the other side. The place is already burbling with an intense scuttle for water. The hitch? It’s basically the water mafia’s stolen water for sale — this particular faucet draws water from a water tank that belongs to Indian Railways! Such pilfering of water is going on for decades in our largest metropolis, as it struggles to quench the thirst of its ever growing population. Mumbai’s 19 million people demand 6,916 million litres a day; while the city’s limited capacity can provide only 2,900 million litres. The future looks really bleak as the city’s civic authority has warned that its primary water reservoirs have only 71 billion litres of water, enough only to last 200 days. It’s a wobbly situation as state government announced in December last year that water connection will not be provided to high-rise buildings until 2012. To tackle the misery, the state government is in a process to set up three new water reservoirs and a desalination plant. But these steps however, do not deal with the main problem of pilfering, because of which the city looses one-fifth of its water supply. The water mafia operating as commercial water tankers creates false scarcity to enhance their business in connivance with some Brihanmumbai Municipal Corporation (BMC) officials. In spite of BMC trying to curb the menace, stopping theft is easier said than done — as there is no one to monitor the fissures in the pipelines made by mafias and local leather factories for their business.

The scenario in Delhi is similar — as Delhi Jal Board (DJB) guarantees enough water for its residents — throwing open the question for the reason of scarcity, which in that case seems to be artificially created. It’s the stolen water meant for public usage that is sold back to them by the private operators. Delhi, as per official figures, has 220 litres viz. eleven buckets of water per capita per day — yet there is no accountability of 330 million gallons of water — the government says it loses 50 per cent of its water supply, but cannot explain how! After the loss, the government is left with 110 litres of water per capita per day — which is an absolute shocker!

It is a losing battle in almost every city to try and stop water mafia’s illegal extraction of water and supplying them at a soaring price. Taking out groundwater from their wells and trading it to tanker owners for Rs.100/ per load is a full time business for farmers in the outskirts of Chennai, so much so, that they have given up their original livelihood of agriculture. Is privatisation the answer? People like Alfredo Pascual of Asian Development Bank do think that the private sector “does have a valid role to play—not as the owner of water resources but in providing the much-needed expertise.” That seems to long in coming. For now, we have a parched throat.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, June 14, 2010

As the world observed the 40th anniversary of Earth Day

While businesses have systematically and thoroughly abused and mutilated our earth, several companies have begun to implant and implement environment-conscious ideologies in their organisations. From a global perspective, the highest impact is being achieved by an Indian-American according to Forbes. Recently named as the greenest billionaire in the world, Vinod Khosla, co-founder of Sun Microsystems, has been pouring millions of dollars into innovative companies that are into sustainable building materials, solar power and advanced bio-fuels. Meanwhile, organic clothes that spare the earth the scourge of pesticides and chemicals are slowly gaining ground in the Indian market. While several designers have taken out eco-friendly lines, two major apparel brands have recently decided to tread the green mile too. These new lines from Van Heusen and Arrow present 100 per cent organic clothes made out of cotton, linen and have used natural dyes. Vandana Shiva, however, stresses on tying such projects with community-based initiatives to ensure that such ventures sustain in the long haul. Further, in dyeing a regular fashionable outfit, roughly 8000 chemicals are used, besides using heavy metals, creating toxic waste and consuming huge quantities of precious water.

Therefore natural dyes are an essential step for clothing companies. Herbal dyeing, which not only uses natural plants and minerals but also retains the medicinal properties of the herbs, is being seen as the next big trend by many. Says Arun Baid of Aura Herbal Textiles, “We will not speculate that the whole world will change and will go for herbal dyeing, but since the dedication to environment, global warming, carbon points are serious issues, in the near future anybody and everybody will have to be sustainable to survive.”

Going green is becoming so fashionable that at The International Indian Film Academy (IIFA) green has replaced the usual red colour of the carpet at the entry. Where Amitabh Bachchan has for long been encouraging eco-friendly behaviour, the latest Bollywood celebrity to join the green bandwagon is Abhay Deol, who has signed up to become the official Brand Ambassador of The Climate Project – India, and for a start has decided to use two separate garbage bins – one for dry waste, and the other for wet waste. The project is aiming to present more concrete solutions through their Teachers Training Programme, where they plan on training teachers in every government and privately-owned school in Delhi about climate change, in time to help the capital get all squeaky and shiny for the Commonwealth Games 2010.

While there is a lot afoot to help our earth regain its lost vitality, each one of us needs to treat our planet with respect and love, and behave as a member of one big family. The Dongria Kondh tribe, the businessmen who own the factories, to the school children who planted saplings this Earth Day, are all an intrinsic and organic part of the same family. “We are the last generation that can make a difference. Our generation has a challenge to not only act in our own capacities to reduce our carbon footprints, but in addition we should also get our politicians to take the big decisions that are needed now,” says Vinuta Gopal. “We need to now think of the rights of mother earth, and how that defines our rights,” stresses Vandana Shiva, and leaves us with a thought that will hopefully resound in our readers’ minds long after, “We are an earth family, and this earth family is a child of mother earth, and her rights come first.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Tuesday, June 08, 2010

IIPM Manavata Vikas Awards - An iconic event

The IIPM Manavata Vikas Award ceremony, which was organized under the aegis of The Indian Institute of Planning & Management (IIPM) on April 15, 2010, was an event notable not only because of the phenomenally eminent awardees, but also because of the presence of some of India’s leading intellectuals, academicians and industry luminaries at the event.

In a country where there are more movie awards and fashion show felicitations than conferences on betterment of poor people, the IIPM-Manavata Vikas Awards have, at the outset, created a new benchmark for being explicitly and unabashedly supportive of socially relevant work targeted towards the destitute and hugely disadvantaged sections of the society. It is supremely unpardonable that India has allowed decades of debilitating poverty to continue growing with hundreds of millions being added to the list every year. Although the IIPM-Manavata Vikas Award might not be effective in the short term in reducing the collective plight of the poor sections, it is but a surety that this is an award series that will gain considerable national momentum in the years to come & much international recognition too.

The awards were divided into two key categories. The first category was the category for contribution to the progress of humanity, management and economics. The second was a special category for contribution towards the upliftment of West Bengal and its people since IIPM’s Manavata Vikas Kendras – centers working towards on-the-ground social support activities – have their roots in Bengal.

The noted and most highly respected awardees, who were felicitated with a gold medallion, citation and a Rs.5 lakh monetary prize, included:

* Famed octogenarian Padma Vibhushan Mahasweta Devi, for dedicating her life towards the upliftment of the tribals — the adivasis, lodhas, shabars, santhals, among others.


* Pradip Bose, for his incisive analysis of political and economic systems, predicting the downfall of Stalinism everywhere and promoting democratic socialism.

* Sunanda Sanyal, for his lifetime dedication to the well-being of students and for his active contribution to restore democracy in West Bengal.

* Dr Ashok Sanjay Guha, for establishing newer perspectives to economic growth theories.

* Medha Patkar, the renowned leader of the Narmada Bachao Andolan movement, for her selfless and untiring contribution in taking up causes of the displaced poor.

* Shuvaprasanna Bhattacharya, for his contribution in organising the Bengal intelligentsia to restore democracy in West Bengal.

* Gurcharan Das, former MD of P&G Worldwide and eminent public intellectual, for his contribution to people centric management theories.

* Swaminathan S. A. Aiyar, Consulting Editor of The Economic Times, highly lauded writer and economist, for his contribution in making complex economic problems easily comprehensible to the common man.

* Belur Sramajibi Swasthya Prakalpa Samity, for its contribution in making advanced healthcare facilities available to the poorest of the poor.

The Chief Guest for the occasion was Dr. N. R. Chatterjee (Former Dean, FMS, Delhi University and current Dean – Faculty Development Programme, IIPM). The main speakers at the award event included Dr. Malay K. Chaudhuri (Founder Director, IIPM and Chairman, IIPM – Manavata Vikas Awards Committee), Prof. A. Sandeep (All India Dean, IIPM), and Prof.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Monday, June 07, 2010

Heavy Metal Entertainment

A little formulaic but great action and fun to savor

Early on in the film, the soundtrack of “Iron Man 2” belts out AC/DC’s ‘Shoot to Thrill’. The sequel to Marvel’s reboot of the “Iron Man” franchise does shoot to thrill and as a pure fun action movie delivers the goods in style. But after a kick-ass first part, the follow up has a little less mettle. The quirky, dry humour is there and so is the action; even the cast of characters expand but there’s not a lot that leaves a lasting impression.

Of course, there’s no way you will not continue loving Tony Stark aka Iron Man because Robert Downey Jr brings his A game to the role again, expressing the narcissism as well as the insecurity that our superhero has to deal with. His trusted aide James Rhodes (Don Cheadle replaces Terrence Howard; Howard was marginally better in the role) turns into ‘War Machine’ and Iron Man has a sidekick and, of course, there are the mandatory villains – a rogue physicist bent on revenge because Tony’s dad stole his dad’s secrets (Micky Rourke is menacing yet delightful as Ivan Vanko/Whiplash) and a rival company’s head who wants to see Stark Industries lose control of its proprietary Iron Man suit (Sam Rockwell plays Justin Hammer like only Sam can). Even the government is involved for good measure.

There are some superbly done action sequences (check out the scene where Whiplash attacks Tony Stark’s car at the race track in Monaco) and a great soundtrack keeps the beat up. The only disconcerting thing is the presence of a few too many Iron Man style suits around taking the novelty factor out. Some of the most cracking moments of the film arrive with the appearance of Samuel L Jackson as Nick Fury; his exchanges with Tony Stark being quite memorable. Perhaps not as illustrious as its predecessor, but “Iron Man 2” is a strong sequel that keeps the neat blend of action, humour and intrigue of the original intact.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Tuesday, June 01, 2010

DoT not ignorant but wilfully negligent

The most recent attack on an Indian institution, known to the media, was on December 15, 2009, while India was signing defence agreements with some American companies. The then National Security Advisor K Narayan had admitted to the cyber attack by Chinese hackers. He had said, “This was not the first attempt by the Chinese to hack into the systems of important government offices.” His own office was targeted and the attack came in the form of an e-mail with a PDF attachment containing a ‘Trojan’ which allowed a hacker to access a computer remotely and download or delete files.

Keeping these issues in mind, the MHA asked the ministry of communication and IT to ban Chinese equipment and software pertaining to highly sensitive mobile services. China expert and professor at Jawaharlal Nehru University Srikanth Kondapalli says, “They are pushing for their companies but there is a difference between Indian and Chinese companies. Chinese companies have to have a member of the party committee in one top position where as in India no company generally has a member of a political party who will report to the Central committee or politburo of the party. Also, any Chinese citizen, who goes out of the country, first serves the country and then only gets his passport. So we can say there is some connection between the Chinese companies and the Communist Party in power.”

After the MHA raised the red flag, the government became active about mobile telephony equipment but it has not paid any attention to SIM cards. Its complete focus was on other equipment and software used in networking of the mobile services. It is to be noted here that the state-run BSNL considers SIM to be compliant with the same quality standard which is applicable to all other mobile equipments. Experts say that spyware planted in SIM cards can also be used to jam networks, causing chaos in the country. Senior Project manager of HCL technologies Sanjay Jauhari says, “Crores of SIM cards can be blocked by inserting spyware into them. Or, it can be used to listen in to conversations.” We can’t neglect the possibility of China already tracking the phones of important people? Former special director of Intelligence Bureau D.C.Nath says, “The problems of SIM cards are two-fold. They can infiltrate the communications of people who are directly or indirectly related to security and Intelligence establishments. The much bigger issue is that of economic espionage. The country’s economy can be crippled. The government should recall all foreign-origin SIM cards and cleanse the market of such SIM cards. Even the corporate world should be sensitive about it.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Saturday, January 24, 2009

Pepsi-BBDO Break-up - "IIPM-Article"

After an association of nearly 50 years, Pepsi has ended its relations with its ad agency BBDO in the US. TBWA is the new agency to handle the account. The company offered that it wants to revamp its brand communication across multiple touch points. Thus it decided to shift the agency to infuse a fresh thinking into the brand Pepsi.Losing Pepsi is surely a blow to BBDO. As per Advertising Age's 100 Leading National Advertisers report PepsiCo spent $162 million on brand Pepsi in 2007. Now that surely is a big blow, especially in the recession times when business is already low.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
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The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...IIPM ranked ahead of IIMs

Tuesday, January 20, 2009

Package or Packup

Undoubtedly, the 'fiscal stimulus' package is a step in the right direction. But Ratan Lal Bhagat analyses and argues that it is too meagre an amount to rev up the economy.

Will history repeat itself? The man who had engineered and introduced revolutionary and liberalising economic reforms in 1991, to bring about a paradigm shift in the Indian economy, is at it once again. His government has drawn a blueprint for a stimulus package to get the sluggish economy back on track. The move is in consonance with the efforts of the central banks of developing as well as developed nations, each pulling out their version of a stimulus package one after the other (Uncle Sam's anticipated $1 trillion, China’s $586 billion and Japan’s $51 billion!) to minimise and overcome the current economic and financial turmoil. India too has joined the bandwagon with a whopping Rs 320 billion package (approx. $6 billion). The pertinent question is – can the revival package get the economy back on its feet?

The government's multi-dimensional fiscal stimulus package aims to boost the output growth across various sectors. The objective behind the move is to ensure the stability of the financial system in general and counter the impact of global recession on India's economic growth. The revival package includes an additional plan of expenditure by pumping in another Rs 200 billion in the system. An estimated excise give-aways of Rs 87 billion, labour-intensive export sectors getting a two per cent interest subvention and steps for improving the cash and credit crunch situation are also part of the package. “The current stimulus package introduced by the Indian government is surely a positive move. The package has arrived at the right time and will surely help Indian economy combat the current downturn and revive the system,” R I S Sidhu, Chief General Manager, Punjab National Bank, told TSI. On the monetary side the RBI too has pitched in for the cause by slashing the benchmark repo and reverse repo rates by 100 basis points each, to infuse more liquidity in the system.

Well, on the face of it, if one considers the package along with the monetary policy measures taken by RBI, looks good enough to push the GDP growth rate up again. The government’s bold decision to cut the central value added tax (cenvat) by four per cent will certainly help prices come down across the board and stimulate demand. In the meantime, inflation continued its downslide falling to eight per cent from the earlier 8.40%. It is expected to fall even further in the coming weeks, as the impacts of the fuel price cut and the excise duty cuts get reflected in the inflation data. Still, the package seems to be lacking enough teeth to fuel adequate impetus. Harsh Pati Singhania, Managing Director, JK Paper Ltd, avers, “Announcements made by RBI and the Central Government to stimulate growth are steps in the right direction. While attempt has been made to touch various sectors, more needs to be done.” If one compares it with the $586 billion package announced by China, the Indian package is pittance. True, optimists argue that size does not matter, and Indian fundamentals are better than that of China. But then it is clear enough that this is the time when India must capitalise on this 'plus' (stronger fundamentals) and push itself to bridge the gap it has with China. Definitely, yes! India must use the situation and start blazing all its guns not only to recover from the mess, but also to climb up the ladder of global economic status.

Well, the cenvat cut definitely translates into a significant excise duty savings of anywhere between 28 to 50 per cent on manufactured products. But in the wake of a weakening demand, companies are unlikely to be able to retain the benefits of this excise cut. Nevertheless, the cut surely allows the companies a comfort zone to reduce product prices and offset sluggish demand, without further sacrifice on the margins. “Major beneficiaries of this are mainly consumer goods producers, FMCGs and automobiles, while others might have to wait a little longer till something more fruitful comes their way,” says N Wadhwa, Director, SKI Capital Ltd.

Recognising the need for a fiscal stimulus, the government has consciously allowed the fiscal deficit to expand beyond the originally targeted level because of the loan waivers, issue of oil and fertiliser bonds and higher levels of food subsidy. Additionally it has provided a contra- cyclical stimulus, seeking authorisation for the additional plan expenditure. Industry experts across the sectors agree that more needs to be done; however, the initiative will certainly inject optimism in the economy.

But question can also be raised about the viability and adequacy of the additional spending measures. Moreover, the additional expenditure plan and infrastructure spendings are to be funded through government bonds.

Thus, the desire for immediate liquidity is out of the question, as these bonds are redeemable only after a specific period of time. “Even if the players who are provided with these try to sell them in the market to raise the required cash, they would hardly find any takers for the same,” supports Wadhwa.

The architects of the stimulus package seem to have missed the point: that a cut in the various tax rates would have proved to be more viable and would have been more impactful than the additional expenditure for a number of reasons.

First, a deduction applied in the tax rate surely would have a similar impact as that of an additional spending package, but the fact that catches the eye is that tax rate cut works across the board, rather than having a focused impact.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
IIPM ranked ahead of IIMs

Monday, January 19, 2009

For love... of man & God

Adnan Ali, a Pakistani gay activist who started a gay-muslim social support group in the UK gives an insight on being a muslim homosexual
The issue about accepting homosexuality has existed for centuries now. I got married three years back to a guy called Eric whom I love. Since my country, like many others, does not have a legal provision for homosexuals, I got married in England where the law allows homosexual existence. In Iran and Saudi Arabia one might be put behind the bars, or even thrown out of the country for being a homosexual because the law of the land does not allow such an existence. The acceptance of homosexuality does not necessarily pertain to religious beliefs. It also depends on what the law of the land says. In Turkey, as far as the law is concerned, it is legal to be homosexual, but that does not mean that the mainstream Turkish society accepts it. They too look down upon homosexuality. Whereas, in countries like Iran and Saudi Arabia, it is a crime that can invite capital punishment. In Pakistan, socially, the idea of being gay is acceptable, but politically, not quite! I did not really come out and reveal my sexuality. My liking for boys over girls went around like a joke in my family. But ‘gay’ was an alien word! A big problem is that these terminologies have never been explained or told about. In our language (Urdu and Hindi), we are called g@%$#; people are not familiar with the term ‘gay’. In some languages, the terminology for homosexuality does not even exist. For e.g, a lesbian Palestinian friend of mine did not know how to tell her parents about being homosexual, because there does not exist any term for it in the Arabic language. And therefore, the ignorance and lack of acceptance.

Talking about how homosexuality is perceived among the Muslims, the answer is that it is not acceptable at all. It is believed to be unnatural. A Muslim gay or a lesbian finds it more difficult to be accepted than those from other religions. Social stigma is another aspect. In Pakistan, my home, it is accepted that I like men, but then, I am also expected to follow the usual tradition of getting married to a woman. I’ve been told by my family to not announce my sexuality. When I told my mother that I am a gay, she obviously showed signs of discomfort but it was more to do with what the society would say, than what the Quran or Islam says. Honestly, religion is not a problem, the compromise of masculinity is. It is time that steps are taken to change the existing mindset and create awareness. It is important to tell people that this is not unnatural. Nowhere does the Quran talk about homosexuality being a crime. It does not say, 'kill the homosexuals.' The story goes that angels had come to visit the Prophet but were raped by the men of the Prophet’s land. The scholars in the eighth and ninth century denigrated homosexuals because the men had raped the angels, a sexual act which was a crime. The Quran had been written in Arabic years ago and today, the language is spoken by only 13 per cent of the population. The rest are not well versed with it, which is why the Quran is misinterpreted. According to the Quran, nikaah is a meeting of two souls. If the two souls (be it a man-man or a woman-woman) want to stay together forever, I don’t think anyone should have a problem with it. According to what has been said in the Quran about nikaah (marriage), I’ve had a gay nikaah! I would appeal to all the homosexual Muslims of the world to come out and say, with your real name and real faith, that you exist.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
IIPM ranked ahead of IIMs

Thursday, June 26, 2008

Oh baby, let’s hold hands!

A tiny wiff of consolidation in the air, but... After aviation, a hint of consolidation has appeared in TV channel space. With the idiot box swamped in a deluge of tiny, niche channels, marketers have hit a new way to club resources and benefit. Star India Pvt. Ltd. and Broadcast Initiatives Ltd. (of the Adhikari Brothers fame) have collaborated, so that the latter has leased out its ad sales function for Live Today, a Hindi news channel (earlier known as Janmat) to Star India. In as much, Star network which was earlier running distribution errands for channels like Disney and Hungama, has taken a leap forward by offering its formidable strength in ad sales to a channel outside the Star bouquet. Yashpal Khanna, Senior VP, Star Networks asserts: “This is a pilot project and the success or failure of it will decide our future alliances to share marketing assets. We plan to add Live Today to our existing ‘package’ of assorted channels.” The move will also help Star India expand into a profitable sub unit. For Broadcast Initiatives too, the deal is a win-win proposition, as it would help them gain an initial ad base, without incurring requisite marketing expenses. Tagging along with a big brother in the industry will get them ‘visibilty’ and ‘people’s expertise’, which the nascent media house couldn’t possibly attract on its own at this stage. “But, in the long run, it makes sense for Live Today to invest in setting up its own infrastructure,” suggests media analyst, Rajiv Tewari. Wonder where these baby steps of consolidation will ultimately lead...

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Regional campaigns

Sample this: A slew of regional campaigns on radio like the Shivaji-Rajnikanth contest on Radio Mirchi in the South did well and boosted the movie’s performance. Similarly Haldiram’s ads in West Bengal are doing rather well. Retail giant Big Bazaar also is effectively using radio to lure the local janta. Today, major local advertisers on FM are malls, jewellery shops, real estates, saree showrooms, educational advertisers, restaurants, automobile dealers, multiplexes and FMCG brands. predictably, when it comes to wooing national advertisers, the trophy rests with those radio channels that boast a national reach – Radio Mirchi, Radio City and Big 92.7 FM, to name a few. These radio stations with a national network obviously find favour with big-ticket national advertisers like telecom companies, banks, insurance majors and even mutual funds. Radio channels that have only a regional reach, on the other hand, have to be content with small (but abundant) local advertisers for the most part. However, this trend too is likely to see a shift, as national advertisers begin appreciating the personal, one on one contact that regional and local radio stations have begun establishing with listeners.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Wednesday, June 25, 2008

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BASELINE : Switch to Tata Indicom. And experience the difference.
AGENCY : FCB Ulka
4Ps TAKE : Now, why would Tata Indicom be saying a big ‘Hello’ to Moto? Because this is a cross-branding exercise – and this ad proves that two heads are always better than one! The power idea is to introduce the sleek, slim and Internet-enabled Moto-Q in the Indian market and at the same time promote Tata Indicom’s mobile services too. Targeting busy professionals (Internet and mobile users) who are on the move, the USPs are the multitasking functions (thanks to Tata Indicom!), as also the Moto-Q tag of being the world’s thinnest Smartphone with the QWERTY keypad. The headline – ‘Big daddy of mobile phones meets the mother of all laptops’ – is effective: great marriage! Even the visual is appealing with foreign faces (conveying the global dimension of this co-branding exercise) and the life-size sleek Moto-Q occupying centre stage. The rewards to the prospect are, of course, the Tata brand name reinforced by the Motorola tag. A mobile plus a laptop – talk about a double whammy!

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Source :
IIPM Editorial, 2008

Wednesday, December 05, 2007

Astounding patriotic commitment

But what kept Kihachiro and his team slogging on with an astounding patriotic commitment was the fact that Honda had drilled into this team that it was purely their vision, and not any other senior’s vision, that was going to determine how Honda fared in the US. In other words, the organisation was committed to zero vision at the top, but at the same time, passionately nurturing magnanimous vision at the level just below. The trust that the corporation placed in Kihachiro resulted in Honda capturing a mind boggling 50% of US market within ten years of entering its shores.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, November 02, 2007

BAPS Shri Swaminarayan Mandir, London

Imagine a complex that uses heat generated by a gathering of people to generate 20 KW of energy, uses energy-efficient lighting when natural light falls short and products that are made by CFC-free manufacturing methods. This wonderful product of human imagination, reminiscent more of a science park than anything else, is the BAPS Shri Swaminarayan Mandir in London, which planted 2,300 English Oak saplings in Devon to compensate for the 226 trees used in its construction! Advises Mr. Yogesh Patel, Head, Media Relations, of the temple, “Start with something, however small it may be, and then build on it. One constantly reads of India being a leading economy in the years to come and this is an opportunity for them to take a lead.” They even involved children during the construction, who collected over 5.5 million cans and 22 tonnes of aluminium foil for re-cycling!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, August 17, 2007

MAHINDRA & MAHINDRA

At Rank 60 last year, driven by Anand Mahindra’s zeal, M&M has gallantly galloped ahead...
Mahindra as a brand has undergone major restructuring, over the last few years. The auto major has not only diversified into passenger car segment successfully (from just being a CV maker), but by forming a JV with France’s Renault, the brand value of Mahindra has shot-up significantly. Moreover, leading positions across sectors – farm equipment, infrastructure, IT and financial services, has added ions to the Mahindra portfolio. The group also enjoys a handsome global footprint in almost every sector it operates. The $4 billion Group has also made strategic acquisitions in China and the UK, besides boasting of 3 assembly plants in USA. The power of Brand Mahindra can be judged by the fact that Forbes has listed it among the World’s top 200 most reputable companies (and in the top 10 list of India’s most reputable companies). Now, the key to more power for M&M hinges strongly on the recently launched Logan’s success in Indian market. With apologies to Robert Frost: The woods are lovely, dark and deep, but M&M still has miles to travel before it sleeps!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, May 14, 2007

Train(ing) in Speed . .

Trains going places... and fast!
“Faster than fairies, faster than witches, bridges and houses, hedges and ditches...” With his penchant for prolific prose, Robert Louis Stevenson penned thus in an untitled poem on ‘trains’ somewhere in the latter half of the 18th century. And, having written it back then (when trains were not half as fast), one can only imagine how his poem would have shaped aboard the French TGV, when it recently hit 574.8 kph (357.2 mph) on the speed dial, a record by any train running on standard rails! It would perhaps be like the last line of the same poem – “Each a glimpse and gone forever!” Or maybe the poor man wouldn’t have been able to pen anything at all, for it is unlikely that one will catch even a glimpse of what’s on the outside when the TGV is in full throttle.

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Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative