HEADLINE: We met the
future yesterday.
BASELINE : Outperform
AGENCY : Dentsu Marcom
4Ps TAKE : Honda’s driving down the high-technology path! In this ad, the au
to giant brags about its futuristic technology feature: E-10 (10% ethanol with petrol) compatibility that leads to better performance on the road – along with superior driving comfort. That being the USP, the single-minded focus is to depict how Honda keeps track of technology; what’s more, the communication talks about how the brand specializes in anticipating future technology! ‘We met the future yesterday’ is brilliant positioning in an age when everyone is riding the tech wave! The body copy informs that E-10 compatibility is not only inherent in its Honda City ZX but has been used it in the Civic, the Accord and the CR-V, thereby broad basing the brand appeal. The visual immediately catches the eye: a silver Honda City ZX looking quite majestic! Such communication will ensure that Honda ‘outperforms’ – and streaks ahead of the rest!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
future yesterday.
BASELINE : Outperform
AGENCY : Dentsu Marcom
4Ps TAKE : Honda’s driving down the high-technology path! In this ad, the au
to giant brags about its futuristic technology feature: E-10 (10% ethanol with petrol) compatibility that leads to better performance on the road – along with superior driving comfort. That being the USP, the single-minded focus is to depict how Honda keeps track of technology; what’s more, the communication talks about how the brand specializes in anticipating future technology! ‘We met the future yesterday’ is brilliant positioning in an age when everyone is riding the tech wave! The body copy informs that E-10 compatibility is not only inherent in its Honda City ZX but has been used it in the Civic, the Accord and the CR-V, thereby broad basing the brand appeal. The visual immediately catches the eye: a silver Honda City ZX looking quite majestic! Such communication will ensure that Honda ‘outperforms’ – and streaks ahead of the rest!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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