“This m
ilk will be utilized for our milk outlets in our marts & we will also be offering fresh milk based products produced then & there. On one hand, this is linking up farmers by providing them a market; on the other hand, it’s offering high quality products to consumers,” Raghu Pillai, President & CEO, Operations & Strategy, Reliance Retail Ltd.. Not to be left out, even Bharti and the cola majors Coca-Cola and PepsiCo have spelt out their plans. So on one hand, it means more organized dairy business with small-scale dairy owners benefited, but at the same time, it also means gradual undermining of unorganised players. Of course, the eventual long term winners in this dairy game will be the ones who can effectively address the concerns on both the demand & supply side. But for customers, it’s a virtual bonanza, as it means that they can have their milk & drink it too!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ilk will be utilized for our milk outlets in our marts & we will also be offering fresh milk based products produced then & there. On one hand, this is linking up farmers by providing them a market; on the other hand, it’s offering high quality products to consumers,” Raghu Pillai, President & CEO, Operations & Strategy, Reliance Retail Ltd.. Not to be left out, even Bharti and the cola majors Coca-Cola and PepsiCo have spelt out their plans. So on one hand, it means more organized dairy business with small-scale dairy owners benefited, but at the same time, it also means gradual undermining of unorganised players. Of course, the eventual long term winners in this dairy game will be the ones who can effectively address the concerns on both the demand & supply side. But for customers, it’s a virtual bonanza, as it means that they can have their milk & drink it too!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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