WHY WAR-MART WILL FAIL IN INDIA

You could say he was the first ardent proponent of globalisation. More than 2,000 years ago, Alexander the Great conquered vast swathes of territory across much of the then ‘known’ world and reached the outer perimeters of India. He even defeated an Indian king, Porus, in territory that is now known as Afghanistan. And fearful of what lay within India and beyond that, Alexander withdrew. The world still holds this global warrior in awe. In this 21st century, Alexander has been replaced by multinational corporations that invade and capture new markets with as much zest as Alexander swallowed up territory.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative