Global cosmetic store chain, the Body Shop Inte
rnational – a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products – is eyeing the Indian market like never before, with a view to get it all dressed up. Presently, there are five Body Shop stores in India (two in Delhi and one each in Gurgaon, Jaipur and Mumbai); by the end of 2008, the company plans to open 45 more stores in the country. Plans are afoot to tap the tier-II cities in India as well; and why not, given that they are waking to the endless possibilities of cosmetic make-over! Founded in the UK in 1976 by Dame Anita Roddick, the Body Shop has over 2,100 stores in 55 countries, with a range of over 1,200 products, all animal cruelty free, and many with fairly traded natural ingredients. In India, Quest Retail Private is the franchise partner of Body Shop.
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rnational – a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products – is eyeing the Indian market like never before, with a view to get it all dressed up. Presently, there are five Body Shop stores in India (two in Delhi and one each in Gurgaon, Jaipur and Mumbai); by the end of 2008, the company plans to open 45 more stores in the country. Plans are afoot to tap the tier-II cities in India as well; and why not, given that they are waking to the endless possibilities of cosmetic make-over! Founded in the UK in 1976 by Dame Anita Roddick, the Body Shop has over 2,100 stores in 55 countries, with a range of over 1,200 products, all animal cruelty free, and many with fairly traded natural ingredients. In India, Quest Retail Private is the franchise partner of Body Shop.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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