IS THERE A MARKET FOR MEN’S LIFESTYLE TITLES?
M
ales are known to reach for the newspaper, first thing in the morning. Some can also be found browsing through a Cosmo (most of the times just to check what their female counterparts are feeding on). But imagine them getting hooked onto a men’s lifestyle magazine... Sounds unlikely? Looking at those mounting ‘Men’s’ titles as they hang by the news stands these days, eyeing for some male attention, the phenomenon seems to be picking up real fast. Considering that men nowadays comfortably walk into a beauty parlour, their catching up on the latest grooming tips isn’t all that unlikely! In fact, men’s lifestyle magazines’ segment is a burgeoning market today.
For Complete IIPM Article, Click on IIPM Article
M
ales are known to reach for the newspaper, first thing in the morning. Some can also be found browsing through a Cosmo (most of the times just to check what their female counterparts are feeding on). But imagine them getting hooked onto a men’s lifestyle magazine... Sounds unlikely? Looking at those mounting ‘Men’s’ titles as they hang by the news stands these days, eyeing for some male attention, the phenomenon seems to be picking up real fast. Considering that men nowadays comfortably walk into a beauty parlour, their catching up on the latest grooming tips isn’t all that unlikely! In fact, men’s lifestyle magazines’ segment is a burgeoning market today.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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