Monday, January 08, 2007

THE BRIGHTER EAST...

What’s hot? Mobi le handset sales by feature % contribution to total handset sales Source: Instant Interestingly, the top five players that dominate the Indian mobile handset market also control the global market. The only difference – Nokia leads other players by a long way in India, but the competition is very close in the global market. According to Gartner, Nokia has the No. 1 position globally with 35.1% share, with Motorola following closely with 21% share. However, in the all important US market, Motorola is a clear leader with 32% share, as Nokia trails behind with a relatively modest 16% share. With markets in the West exhibiting sluggish growths, gradually all global players are making India & other Asian countries their new growth centres. Asserts Ann Liang, principal analyst, mobile terminals research, Gartner, “In emerging markets, the growth of retailers and the expansion of distribution channels have enhanced sales, particularly in India, Indonesia & Philippines. Handset vendors work with carriers for expansion into new areas by providing discounted entry-level phones to low-income use

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Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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