SUVs

The consumer is more concerned about the overall suave feel than anything else here. Americanism, you might call it, but in SUVdom these trends are universal. The perception towards SUVs is gradually changing as more awareness is created. No doubt SUVs are expensive equipments and a true blue SUV can set you back by a whopping Rs.10 million, but then who really cares! Big toys like Porsche Cayene Turbo S, Volkswagen Toureg V10 TDi and Audi Q7 FSi are simply there to haunt the minds of the ‘make an impression’ variety. But the fact is, for the common man, practicality remains the last word!

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative