We all talk about Wal-M
art’s success but the time taken to achieve such success is nothing as compared to the success achieved in any other country outside Asia. Asia is Asia and where Wal-Mart has two major failures too,” comments D.K Nair, Secretary General, Confederation of Indian Textile Industry. Of course, lack of clear understanding of the mind set of the Indian consumer and the nation’s cultural traits (apart from the fact that FDI in retail is still prohibited by law!) is a big factor that would have prompted honchos at the Bentonville based h
eadquarters of Wal-Mart to sign up Mittal as the local partner. But if Wal-Mart doesn’t dramatically change its basic operational model, even Mittal and his management team will find it difficult to persuade urban Indian consumers to come to Wal-Mart stores on a regular basis.
For Complete IIPM Article, Click on IIPM Article
art’s success but the time taken to achieve such success is nothing as compared to the success achieved in any other country outside Asia. Asia is Asia and where Wal-Mart has two major failures too,” comments D.K Nair, Secretary General, Confederation of Indian Textile Industry. Of course, lack of clear understanding of the mind set of the Indian consumer and the nation’s cultural traits (apart from the fact that FDI in retail is still prohibited by law!) is a big factor that would have prompted honchos at the Bentonville based h
eadquarters of Wal-Mart to sign up Mittal as the local partner. But if Wal-Mart doesn’t dramatically change its basic operational model, even Mittal and his management team will find it difficult to persuade urban Indian consumers to come to Wal-Mart stores on a regular basis.For Complete IIPM Article, Click on IIPM Article
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