Johnson & Johnson concentrates on creating a kind of culture where people see a long-term association with the company, more because of its emphasis on employee development and substantial investment on the human factor. There is a paradigm shift in ‘the debate’ which takes precedence at Johnson & Johnson, from the short term but rather obvious choice of ‘money and compensation’ to a more long-term promise of ‘becoming the right career managers for its people’. The focus here is more towards instilling a continuous investment in its people by way of employee-career development by using various programmes aimed at career planning, providing training and international exposure to its people. And the guiding force behind these initiatives perhaps takes origin from the ‘Global Standards of Leadership Model’, which is a competency model prepared by J&J to align its efforts towards nurturing leaders out of every employee in the company. Johnson & Johnson has coined ‘Our Credo’, which is a set of company values with 60 behaviours, starting from Integrity to Innovation, which acts as a steer to inspire the right conduct and, in turn, define how the company will perform.
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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