Keira Knightley has found a way to be environment friendly and look chic while at it. She’s been carrying around a bag from the environmental line of Anya Hindmarch with a very earthy message inscribed on it: “I’m not a plastic bag”. As if that weren’t convincing enough, the designer carry-bag costs a measly $5dollars! And sure enough, Keira has started a rage, as now the fashion-crazy lot are rushing to London’s Knightsbridge store to get their hands on this designer piece! Keira sure knows how to play the eco-friendly pied piper really well!
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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