While some believe that the Prasoon Joshi-led McCann is the best thing that could have ever happened to that shop, others are not so sure. They reckon that his aura is too overwhelming diluting the agency’s persona to a near non-entity.
Alyque Padamse believes that while Prasoon Joshi
is undeniably an exceptional talent, his varied interests (read: writing lyrics, poetry, et al) could prompt him to soon find ad-biz too restricting. He considers Joshi a genuine creative creature whose real joy resides in freedom. Advertising after all, is creating communication to a given and pre determined brief. It can only offer that much creative satisfaction to a truly liberated soul. Sooner or later, he may feel (despite his best efforts & intentions) claustrophobic!”
Leo Burnett’s NCD (Pops) Sridhar begs to differ all the way. He has nothing but raves for Prasoon Joshi and holds him totally responsible for single-handedly picking up McCann – who had lost Coke to Leo Burnnett – to the heights achieved. He believes his orientation at Ogilvy (with Mullick and Pandey) played a large part in making him the ad-whiz he is and his outstanding Hindi-centric gifts couldn’t have bloomed in a more fertile-environment. “What’s the big deal about his association with Bollywood? Has it come in the way of his creating a Thanda Matlab, Aap Chloromint... or Gorgeous Hamesha?” He, however, has one word of advice for Prasoon, “Take a leaf out of Balki’s book about how to retain talent at a senior level. When a creative power house is at the helm, senior creative people feel threatened. It’s important to carry them with you, and make them feel confident and secure. With time, I am sure Prasoon too will learn. In the meantime, keep rocking! You inspire even oldies like me...!”
Alyque Padamse believes that while Prasoon Joshi
is undeniably an exceptional talent, his varied interests (read: writing lyrics, poetry, et al) could prompt him to soon find ad-biz too restricting. He considers Joshi a genuine creative creature whose real joy resides in freedom. Advertising after all, is creating communication to a given and pre determined brief. It can only offer that much creative satisfaction to a truly liberated soul. Sooner or later, he may feel (despite his best efforts & intentions) claustrophobic!”Leo Burnett’s NCD (Pops) Sridhar begs to differ all the way. He has nothing but raves for Prasoon Joshi and holds him totally responsible for single-handedly picking up McCann – who had lost Coke to Leo Burnnett – to the heights achieved. He believes his orientation at Ogilvy (with Mullick and Pandey) played a large part in making him the ad-whiz he is and his outstanding Hindi-centric gifts couldn’t have bloomed in a more fertile-environment. “What’s the big deal about his association with Bollywood? Has it come in the way of his creating a Thanda Matlab, Aap Chloromint... or Gorgeous Hamesha?” He, however, has one word of advice for Prasoon, “Take a leaf out of Balki’s book about how to retain talent at a senior level. When a creative power house is at the helm, senior creative people feel threatened. It’s important to carry them with you, and make them feel confident and secure. With time, I am sure Prasoon too will learn. In the meantime, keep rocking! You inspire even oldies like me...!”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
No comments:
Post a Comment