Although India is amongst the largest and fastest growing market for Mobile Phones in the world, the volumes are more in the 
basic range. There is a tremendous scope for volumes to grow in the business segment and we are surely moving in that direction. With a gradual shift towards data driven services & demand for web enabled & Wi-Fi phones picking up in India, smart-phone sales should pick up. Commenting on the scenario, the spokesperson from HTC said, “Currently, based on IDC figures, datacentric devices, which are more suited as business phones, have a market size of approx. 250k per year. For all high-end devices, which could be those upwards of the Rs.15,000 mark, total market size would be close to the 1 million/month.” HTC is already planning to get the HTC Touch Dual (with two keyboards i.e. QWERTY & normal) and HTC TyTN (compact & ultimate in connectivity) in 2008, apart from other world-class smart phones & PDAs they don’t wish to name at present.
The shift towards VAS services will surely gain impetus. According to Naveen Mishra from IDC, “At present, only 10% of the revenues of the company come from VAS services and would increase in the times to come.” There would also be services like “Pay4me”, wherein with an increase in the number of customers opting for lifetime plan, they would prefer to call the person but not paying for it. Another service that’s in the wings from Vodafone is the feature of being able to select who should call you and who should not. Says Saket Agarwal, COO Spice Mobile VAS, “Easy to use feature of these services puts them in the must have category for a cross section of individuals and companies.” In 2008, one can also expect up-gradation in the Bluetooth from 2.0 with storage capacity multiplying from the current 8 GB.
Technically, today in the Indian market, one has the capability to provide, implement & develop any VAS service on 3G network & companies have done lot of work on IMS (IP multi-media subsystem). There is a scope to offer additional features with the help of 4G spectrum, which would take at least another 4-5 years to come to India, considering the current arm-twisting in the allocation of 3G spectrum. In short, 2008 would not see much innovation in the mobiles and PDA front coming in the form of designs as the screen size cannot go much above with the demand for slimmer and light weight phones, so the drive would be to pack in more features and making the experience of the users more enriching.
basic range. There is a tremendous scope for volumes to grow in the business segment and we are surely moving in that direction. With a gradual shift towards data driven services & demand for web enabled & Wi-Fi phones picking up in India, smart-phone sales should pick up. Commenting on the scenario, the spokesperson from HTC said, “Currently, based on IDC figures, datacentric devices, which are more suited as business phones, have a market size of approx. 250k per year. For all high-end devices, which could be those upwards of the Rs.15,000 mark, total market size would be close to the 1 million/month.” HTC is already planning to get the HTC Touch Dual (with two keyboards i.e. QWERTY & normal) and HTC TyTN (compact & ultimate in connectivity) in 2008, apart from other world-class smart phones & PDAs they don’t wish to name at present.The shift towards VAS services will surely gain impetus. According to Naveen Mishra from IDC, “At present, only 10% of the revenues of the company come from VAS services and would increase in the times to come.” There would also be services like “Pay4me”, wherein with an increase in the number of customers opting for lifetime plan, they would prefer to call the person but not paying for it. Another service that’s in the wings from Vodafone is the feature of being able to select who should call you and who should not. Says Saket Agarwal, COO Spice Mobile VAS, “Easy to use feature of these services puts them in the must have category for a cross section of individuals and companies.” In 2008, one can also expect up-gradation in the Bluetooth from 2.0 with storage capacity multiplying from the current 8 GB.
Technically, today in the Indian market, one has the capability to provide, implement & develop any VAS service on 3G network & companies have done lot of work on IMS (IP multi-media subsystem). There is a scope to offer additional features with the help of 4G spectrum, which would take at least another 4-5 years to come to India, considering the current arm-twisting in the allocation of 3G spectrum. In short, 2008 would not see much innovation in the mobiles and PDA front coming in the form of designs as the screen size cannot go much above with the demand for slimmer and light weight phones, so the drive would be to pack in more features and making the experience of the users more enriching.
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IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
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