When I entered the adbiz in the early seventies – JWT 
Kolkata – Delhi was a great place to get a letter from! No kidding! In the ad map it was really nothing from nowhere. When I relocated to Delhi in the late seventies, things had definitely improved, but it was still continents away from being a truly professionally driven zone. Crucial inputs were still outsourced.
Kolkata – Delhi was a great place to get a letter from! No kidding! In the ad map it was really nothing from nowhere. When I relocated to Delhi in the late seventies, things had definitely improved, but it was still continents away from being a truly professionally driven zone. Crucial inputs were still outsourced.Today in the year 2007, saadi Dilli is rocking! Clients, agencies, talents, infrastructure, drive, energy – the ad scene (in terms of growth path relating to both revenues and categories) is zooming north giving traditional Mumbai a solid run for money! However, the moment film or electronic media comes into focus, Delhi retracts into stone-age mode and registers a blank! Be it a ten-seconder or a sixty-seconder, anything relating to an ad film is instantly sent to Mumbai.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
No comments:
Post a Comment