With value-for-money minded Indians, what better than a retail 
outlet that provides a lot more for a lot less! Price discrimination as many might call this, but this mega-player seems to have understood the dynamics of the Indian purchase habit! Vishal Mega Mart, which today has 46outlets pan-India, with a further plan of adding 19 more by 2007-end, is the force that’s dictating the rules of the game in Indian retail space... The USP of Vishal being high-quality products at unbelievably low prices, thousands flock to its showrooms just as Ram Chandra Agarwal, MD, Vishal Retail Ltd. agrees, “We try to provide the best possible value and satisfaction to each customer for their money and this satisfaction can be easily seen in their faces when they leave our stores.”
For Complete IIPM Article, Click on IIPM Article
outlet that provides a lot more for a lot less! Price discrimination as many might call this, but this mega-player seems to have understood the dynamics of the Indian purchase habit! Vishal Mega Mart, which today has 46outlets pan-India, with a further plan of adding 19 more by 2007-end, is the force that’s dictating the rules of the game in Indian retail space... The USP of Vishal being high-quality products at unbelievably low prices, thousands flock to its showrooms just as Ram Chandra Agarwal, MD, Vishal Retail Ltd. agrees, “We try to provide the best possible value and satisfaction to each customer for their money and this satisfaction can be easily seen in their faces when they leave our stores.”For Complete IIPM Article, Click on IIPM Article
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