More than half a dozen Lions at the Cannes (the Oscars of adve
rtising) and a host of other awards at various international award shows... India’s recognition on the global ad map (which has gone up from being almost zilch to worth writing home about in the past two-three years) has set the tone for the discussion – is the Indian Tiger now roaring and all set for the giant leap? “Be it the awards or the people... India has solidly arrived,” says Priti Nair Chakravarthy, of Lowe. Talking of Prasoon Joshis (Regional Creative Director – South & South East Asia, McCann Erickson) and their ilk, as a side effect of MNCinisation, a significant number of Indians are calling the shots at foreign agencies.
For Complete IIPM Article, Click on IIPM Article
rtising) and a host of other awards at various international award shows... India’s recognition on the global ad map (which has gone up from being almost zilch to worth writing home about in the past two-three years) has set the tone for the discussion – is the Indian Tiger now roaring and all set for the giant leap? “Be it the awards or the people... India has solidly arrived,” says Priti Nair Chakravarthy, of Lowe. Talking of Prasoon Joshis (Regional Creative Director – South & South East Asia, McCann Erickson) and their ilk, as a side effect of MNCinisation, a significant number of Indians are calling the shots at foreign agencies.For Complete IIPM Article, Click on IIPM Article
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