Of course, the name is credible, and the achievements... incredible!
In a territory that was vastly untapped, Lowe Lintas, in 1999, floated its aptly named rural initiatives wing, Linterland, obviously aimed at the metaphoric synonym, hinterland. Debashis Das, President, Linterland, reminisces passionately, “When we started in 1999, the basic idea was to be a rural support to the whole lot of Lintas’ clients. The first few years, we did (experiment with) implementation, as we did not have the knowledge or the manpower.” Over the decade, the agency has evolved into a pristine communications agency.
In a territory that was vastly untapped, Lowe Lintas, in 1999, floated its aptly named rural initiatives wing, Linterland, obviously aimed at the metaphoric synonym, hinterland. Debashis Das, President, Linterland, reminisces passionately, “When we started in 1999, the basic idea was to be a rural support to the whole lot of Lintas’ clients. The first few years, we did (experiment with) implementation, as we did not have the knowledge or the manpower.” Over the decade, the agency has evolved into a pristine communications agency.
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