Saturday, February 24, 2007

Salman Mayur Khan….

Bollywood Khans’ spell continues to charm the fashion industry, as Salman, one of the heart throbs, is hailed by the LNJ Bhilwara group to endorse his Mayur Suitings brand. It was earlier the King Khan of the industry who had pronounced himself as Shahrukh Muyur Khan (the first brand ambassador in 1995) and later Sehwag joined in too. As this style icon joins the brigade now, Mayur suitings’ ads will be driven by a “feel good and look good” factor. Rolling out a 360 degree campaign and covering print, radio television and other mediums, the brand is targeting B,C and D segments for which they feel Salman Khan is the perfect connect.

For Complete IIPM Article, Click on IIPM Article


Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

No comments: