In today’s cut-throat competitive times, the 
perks of working with an MNC, fat pay packages, the best clients are just some of the attractions that make an O&M or a McCann so hot. And if the best talent and most of the clients want a fling with the giants then what becomes of the agencies which are small and MNC unattached? Ad guru Prahlad Kakkar prophesies, “If they don’t collaborate, they are dead”. Of course, there are agencies like Mudra which have kept the Indian flag flying, perhaps the Ambani family which owns it, has deep pockets. Over the years, many brains from the ‘big agencies’ have called it quits and have set out on their own.
For Complete IIPM Article, Click on IIPM Article
perks of working with an MNC, fat pay packages, the best clients are just some of the attractions that make an O&M or a McCann so hot. And if the best talent and most of the clients want a fling with the giants then what becomes of the agencies which are small and MNC unattached? Ad guru Prahlad Kakkar prophesies, “If they don’t collaborate, they are dead”. Of course, there are agencies like Mudra which have kept the Indian flag flying, perhaps the Ambani family which owns it, has deep pockets. Over the years, many brains from the ‘big agencies’ have called it quits and have set out on their own.For Complete IIPM Article, Click on IIPM Article
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