Tata Chemicals has been an active player in the field of agriculture chemicals. Now it faces tough questions in the way of falling reponse to these chemicals and wants government’s support to be able to find solutions
Ambika Prasad owns 20 acres of land in Lalpur village in Hardoi district of Uttar Pradesh. Despite owning huge a tract of land he was dissatisfied with the profession as returns from the fields were not enough commensurate with investments incurred in farming. It was precisely four years ago when he attended a crop seminar that transformation started in his life. The subject was on medicinal plants and lemon grass cultivation. This attracted Ambika’s attention towards this new crop. He decided to leave age-old traditional method of agriculture and started lemongrass cultivation on merely three acres of his land. This metamorphosed his life for ever. Today, he runs a distillation unit at his village to extract oil from Lemon Grass .
“The whole objective is to increase farm income. We must ensure comfort to farmers while advising agronomic practices and inputs so that the farmer benefits from his investment.” says Sanjiv Lal, Chief Operating Officer, Agribusiness, Tata Chemicals Ltd. Modernisation of traditional agriculture has always been challenge to various governments. Despite phenomenal rise in production of grains and success of Green Revolution, rural India continues to remain backward compared to developments in urban centers. Tata Kisan Sansar (TKS) is a unique initiative which relies on providing products and advisory services to farmers under one roof. He further adds, “Through our network of over 640 TKS outlets and 240 Krishi Preraks & Agronomist we always remain in touch with local farmers to help them..”
Ambika Prasad owns 20 acres of land in Lalpur village in Hardoi district of Uttar Pradesh. Despite owning huge a tract of land he was dissatisfied with the profession as returns from the fields were not enough commensurate with investments incurred in farming. It was precisely four years ago when he attended a crop seminar that transformation started in his life. The subject was on medicinal plants and lemon grass cultivation. This attracted Ambika’s attention towards this new crop. He decided to leave age-old traditional method of agriculture and started lemongrass cultivation on merely three acres of his land. This metamorphosed his life for ever. Today, he runs a distillation unit at his village to extract oil from Lemon Grass .
“The whole objective is to increase farm income. We must ensure comfort to farmers while advising agronomic practices and inputs so that the farmer benefits from his investment.” says Sanjiv Lal, Chief Operating Officer, Agribusiness, Tata Chemicals Ltd. Modernisation of traditional agriculture has always been challenge to various governments. Despite phenomenal rise in production of grains and success of Green Revolution, rural India continues to remain backward compared to developments in urban centers. Tata Kisan Sansar (TKS) is a unique initiative which relies on providing products and advisory services to farmers under one roof. He further adds, “Through our network of over 640 TKS outlets and 240 Krishi Preraks & Agronomist we always remain in touch with local farmers to help them..”
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human FaceProf. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
