It was a dream to start a business magazine through which we (me personally and our entire group which includes the IIPM think tank) could take to the masses our thoughts honestly and fiercely to the world. When it began three years back it thus was a huge dream come true. With time however the vision changes. When we did covers like 'Paralysed Democracy' or on the 'Dysfunctional Judiciary' – things we have always been most passionate about – we felt that though our readers were enjoying it, yet there were far more people who deserved to read it, but were being left out by us purely because a magazine focusing only on business and economy was not something a common man would easily pick up. One dream leads to the other and we started nurturing the dream of a news weekly- that too in many regional languages as well – to take our vision that we passionately believed in to a larger audience to whom the thoughts mattered as much and those who made India. Thus the Sunday Indian was born. As most of our readers would be aware that it is already the only news weekly globally that comes out in fourteen different languages every week! And it is only fair to say that it is doing extremely well. I still don’t have figures to prove so, but I know that in at least half of the languages it is the leader already and in the other half of the languages a very promising challenge to the leaders.
Over the last few months I've been repeating the Sunday Indian editorials for my Business & Economy readers as well. The reasons are two fold. The first of course is that truthfully speaking I tried for quite long to keep writing two different editorials but I can't write when I don’t feel strongly enough on certain things. And feelings strongly every alternate week on two different issues is not always possible. The second reason is also most of the times I thought I was writing something that I would love if both my magazine readers read. However, on further thought I now feel Business & Economy deserves individual attention and respect. So its only fair that I concentrate more on writing better for the Sunday Indian and allow a specialist to write here in Business & Economy. Those who still want to read my editorials can always additionally buy the Sunday Indian as well – and the throwaway price that it comes at, I strongly believe every Indian should soon do so ? of course whenever I feel there is something strong enough to share I will continue writing in B&E, but in the inside pages as I think edit should have its distinct identity.
Over the last few months I've been repeating the Sunday Indian editorials for my Business & Economy readers as well. The reasons are two fold. The first of course is that truthfully speaking I tried for quite long to keep writing two different editorials but I can't write when I don’t feel strongly enough on certain things. And feelings strongly every alternate week on two different issues is not always possible. The second reason is also most of the times I thought I was writing something that I would love if both my magazine readers read. However, on further thought I now feel Business & Economy deserves individual attention and respect. So its only fair that I concentrate more on writing better for the Sunday Indian and allow a specialist to write here in Business & Economy. Those who still want to read my editorials can always additionally buy the Sunday Indian as well – and the throwaway price that it comes at, I strongly believe every Indian should soon do so ? of course whenever I feel there is something strong enough to share I will continue writing in B&E, but in the inside pages as I think edit should have its distinct identity.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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