MDLR Airlines follows a standard model – small passenger groups, small jets & small cities. But how long will “Jupiter” continue its flight? STEVEN PHILIP WARNER analyses the hiccups and forces at play…
Fleet addition is another aspect that MDLR is paying attention to. The airline currently has the smallest on-board seat capacity in the country – of just 255! It has three 85-seater Avro RJ 70s and Gopal intends to add 7 more aircrafts over the next 2 years as Gopal reveals, “By the year 2010, we will have more than 10 aircrafts. Two more deliveries are expected by the end of this year (the same Avro jets).” So does that mean that the company will stick to only smaller machines for its pan-India operations? Well, not exactly. As company officials revealed, MDLR hopes to sign a deal or two with Airbus and Boeing for the supply of aircrafts. Surely, this is one aspect where MDLR deserves a pat on the back as other airline companies have suffered much in the name of infrastructural crunch. Thus a deliberate decision to not increase its fleet rapidly makes sense.
Going forward, with new airports sprouting up, the airline plans to use Russian aircrafts, hoping to take the total size of its fleet to about 30 by 2013. The company’s choice of small jets also gives it an advantage over many. For example carrying just 70 passengers, an MDLR airline would cover the Delhi-Dharamsala route in just 47 minutes, while an ordinary A320 carrier would take about 1hr 45 minutes – efficiency defined!
Fleet addition is another aspect that MDLR is paying attention to. The airline currently has the smallest on-board seat capacity in the country – of just 255! It has three 85-seater Avro RJ 70s and Gopal intends to add 7 more aircrafts over the next 2 years as Gopal reveals, “By the year 2010, we will have more than 10 aircrafts. Two more deliveries are expected by the end of this year (the same Avro jets).” So does that mean that the company will stick to only smaller machines for its pan-India operations? Well, not exactly. As company officials revealed, MDLR hopes to sign a deal or two with Airbus and Boeing for the supply of aircrafts. Surely, this is one aspect where MDLR deserves a pat on the back as other airline companies have suffered much in the name of infrastructural crunch. Thus a deliberate decision to not increase its fleet rapidly makes sense.
Going forward, with new airports sprouting up, the airline plans to use Russian aircrafts, hoping to take the total size of its fleet to about 30 by 2013. The company’s choice of small jets also gives it an advantage over many. For example carrying just 70 passengers, an MDLR airline would cover the Delhi-Dharamsala route in just 47 minutes, while an ordinary A320 carrier would take about 1hr 45 minutes – efficiency defined!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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