First Rajshri Productions, then Shah Rukh’s Red Chillies Entertainment and now Yash Raj Films. What is it that’s bringing these movie mavericks to the idiot box? 4Ps B&M does a checkout with some eminent industry insiders...
Are you intrigued by the gigantic budgets that Indian filmmakers keep throwing around? Or by the collections these movies allegedly make? And does that make you think that television is a poor cousin of film? Think again! It’s no more the situation actually. In fact, it just might be the younger and wealthier sister.
Chew this: In 2008, while the Indian film industry was worth Rs.109.3 billion, TV was pegged at a whopping Rs.240.5 billion. For 2009 too, while the estimated figure for films is Rs.109.2 billion, for TV it’s pegged at Rs.262.7 billion. And if the ‘FICCI-KPMG Media & Entertainment Report 2009’ is to be believed, then this trend will continue in the near future. As per the report, in 2013 the film industry is estimated to reap in Rs.168.6 billion while TV is estimated to make a mind-boggling Rs.472.6 billion. “Not to forget that the phenomenal projected growth for TV (14.5%) is much higher than films (9.1%) and the overall entertainment industry average (12.5%) during 2009-2013,” says Shubhoshekhar Bhattacharjee, CEO, Planman Motion Pictures.
The most buzzing TV debut (among film makers) in the recent past is Yash Raj Films Television (YRF TV) on Sony. And it’s not just YRF! Shah Rukh’s Red Chillies Entertainment is already exploring the space with successful shows like Tere Mere Beach Main (hosted by Farah Khan). Rajshri, which had its first television stint in the Doordarshan era with a show named ‘Paying Guest’, too started its second innings on TV five years ago with Wo Rehne Wali Mehlon Ki on Sahara One. Currently, it has a show on-air on Zee TV titled ‘Yahan Main Ghar Ghar Kheli’. Further, there are several individual filmmakers, including names like Vikram Bhatt and Anubhav Sinha.
Rauf Ahmed, Ex-Editor Filmfare says, “It’s the huge financial potential offered by TV that is luring filmmakers towards the small screen. Moreover, films are becoming a riskier business by the day.” Zee TV’s Fiction content Head, Sukesh Motwani agrees with Rauf. He feels that in terms of returns, TV is more stable compared to films which are comparatively vulnerable. Further, it’s also about offering a complete entertainment bouquet. As Rafiq Gangjee, VP, Marketing & Communications, YRF points out, “Getting into TV content seemed like a natural progression in our (YRF) growth.”
Are you intrigued by the gigantic budgets that Indian filmmakers keep throwing around? Or by the collections these movies allegedly make? And does that make you think that television is a poor cousin of film? Think again! It’s no more the situation actually. In fact, it just might be the younger and wealthier sister.
Chew this: In 2008, while the Indian film industry was worth Rs.109.3 billion, TV was pegged at a whopping Rs.240.5 billion. For 2009 too, while the estimated figure for films is Rs.109.2 billion, for TV it’s pegged at Rs.262.7 billion. And if the ‘FICCI-KPMG Media & Entertainment Report 2009’ is to be believed, then this trend will continue in the near future. As per the report, in 2013 the film industry is estimated to reap in Rs.168.6 billion while TV is estimated to make a mind-boggling Rs.472.6 billion. “Not to forget that the phenomenal projected growth for TV (14.5%) is much higher than films (9.1%) and the overall entertainment industry average (12.5%) during 2009-2013,” says Shubhoshekhar Bhattacharjee, CEO, Planman Motion Pictures.
The most buzzing TV debut (among film makers) in the recent past is Yash Raj Films Television (YRF TV) on Sony. And it’s not just YRF! Shah Rukh’s Red Chillies Entertainment is already exploring the space with successful shows like Tere Mere Beach Main (hosted by Farah Khan). Rajshri, which had its first television stint in the Doordarshan era with a show named ‘Paying Guest’, too started its second innings on TV five years ago with Wo Rehne Wali Mehlon Ki on Sahara One. Currently, it has a show on-air on Zee TV titled ‘Yahan Main Ghar Ghar Kheli’. Further, there are several individual filmmakers, including names like Vikram Bhatt and Anubhav Sinha.
Rauf Ahmed, Ex-Editor Filmfare says, “It’s the huge financial potential offered by TV that is luring filmmakers towards the small screen. Moreover, films are becoming a riskier business by the day.” Zee TV’s Fiction content Head, Sukesh Motwani agrees with Rauf. He feels that in terms of returns, TV is more stable compared to films which are comparatively vulnerable. Further, it’s also about offering a complete entertainment bouquet. As Rafiq Gangjee, VP, Marketing & Communications, YRF points out, “Getting into TV content seemed like a natural progression in our (YRF) growth.”
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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