Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Shashank Srivastava

CGM-Maarketing, Maruti Suzuki

The launch of WagonR was one of the very important milestones in the history of Maruti Suzuki. However, the best marketing moment which I believe is very close to my heart will be the increased marketing efforts that we made in the southern regions of the country. Maruti Suzuki was till then known as a carmaker which wasn’t very strong in the Southern region of India, but with the increased marketing efforts and the timely launch of new products, sales caught up in the Southern region really fast.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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