In India, amidst most successful apparel brands, Madura Garments stands tall 
First things first! Madura Garments is the market leader in Branded Apparel in India. Some of the famous brands that come under the umbrella of this company include Louis Philippe, Allen Solly, Van Heusen, SF Jeans and Peter England – all of which have achieved considerable success in their segments. In recent times, the company was instrumental in launching the international brand “Esprit” in India. They are also planning to bring Giorgio Armani to Indian shores.
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First things first! Madura Garments is the market leader in Branded Apparel in India. Some of the famous brands that come under the umbrella of this company include Louis Philippe, Allen Solly, Van Heusen, SF Jeans and Peter England – all of which have achieved considerable success in their segments. In recent times, the company was instrumental in launching the international brand “Esprit” in India. They are also planning to bring Giorgio Armani to Indian shores.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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