Is India up there, yet?

More than half a dozen Lions at the Cannes (the Oscars of advertising) and a host of other awards at various international award shows... India’s recognition on the global ad map (which has gone up from being almost zilch to worth writing home about in the past two-three years) has set the tone for the discussion – is the Indian Tiger now roaring and all set for the giant leap? “Be it the awards or the people... India has solidly arrived,” says Priti Nair Chakravarthy, of Lowe. Talking of Prasoon Joshis (Regional Creative Director – South & South East Asia, McCann Erickson) and their ilk, as a side effect of MNCinisation, a significant number of Indians are calling the shots at foreign agencies.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Small fry in an ocean?

In today’s cut-throat competitive times, the perks of working with an MNC, fat pay packages, the best clients are just some of the attractions that make an O&M or a McCann so hot. And if the best talent and most of the clients want a fling with the giants then what becomes of the agencies which are small and MNC unattached? Ad guru Prahlad Kakkar prophesies, “If they don’t collaborate, they are dead”. Of course, there are agencies like Mudra which have kept the Indian flag flying, perhaps the Ambani family which owns it, has deep pockets. Over the years, many brains from the ‘big agencies’ have called it quits and have set out on their own.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Salman Mayur Khan….

Bollywood Khans’ spell continues to charm the fashion industry, as Salman, one of the heart throbs, is hailed by the LNJ Bhilwara group to endorse his Mayur Suitings brand. It was earlier the King Khan of the industry who had pronounced himself as Shahrukh Muyur Khan (the first brand ambassador in 1995) and later Sehwag joined in too. As this style icon joins the brigade now, Mayur suitings’ ads will be driven by a “feel good and look good” factor. Rolling out a 360 degree campaign and covering print, radio television and other mediums, the brand is targeting B,C and D segments for which they feel Salman Khan is the perfect connect.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

‘Paper Tiger’

Balasaheb, the king of Mumbai, might be termed by a section of media as a ‘paper tiger’ owing to his losing grip over the party and ailing health. But the tiger of ‘Matoshree’ still carries the potential to bring Mumbai to a grinding halt with a single roar. A year back, he had announced his retirement from political campaigns, but considering the pitiable state of Shiv Sena in the last two general elections and the low morale Shiv Sainiks, he has agreed to plunge into campaign mode for the upcoming BMC and Thane civic polls. What made the Sena supremo step out of his den is not difficult to fathom.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative