Brits attack NY!

Move aside CNN. The world’s oldest public-service broadcaster, British Broadcasting Corporation (BBC) is entering the US market, which has been CNN’s stranglehold for many years now. BBC launched BBC World in The Big Apple on June 1, 2006, in a bid to strengthen its foothold in the US. Says Rebecca Britton, Head of PR, BBC World, “Th e US is obviously a key market be cause of the vast competition. We want to tap the regional appetiser of the US.” Looking at various revenue models to fund this expansion, BBC, barred from accepting advertisements on its UK website (by its own incorporation charter), has zeroed in on selling advertising on its non-UK websites through its profit making arm BBC Worldwide.

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Source:- IIPM-Editorial, Editor:- Prof. Arindam Chaudhuri - 2006