Also, it could turn away prospective CDMA subscribers. On the positive side though, GSM opens up a much larger market. Does this decision by Reliance sound the death knell for CDMA in India? Opines Prashant Singhal, Head of Telecom Practice, Ernst & Young (India), “It is unrealistic to make fl at predictions as to which network platform will be a clear winner in the Indian telecom future.” Indian GSM players, in fact, will be planning to shift to wideband CDMA (wCDMA), once 3G makes its entry into India. In all probability, Reliance is readying itself for entry into the 3G sphere. So, notwithstanding the initial rumours, Anil’s move to GSM is not limited to the Qualcomm royalty debate. But, it must beware of sending unclear signals in the market regarding its strategy, lest it lose favour with its customers, who would be wondering what Reliance is going to offer them next. Anil has built an excellent momentum in the telecom market over the past year and he would not like to squander it away in a hurry.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
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