Saturday, June 03, 2006

Amazing proliferation of product choices in every category


Today we have luxury cars, moderately priced cars, and inexpensive cars. Full-size, intermediate and compacts. Sports cars, four-wheel drive vehicles, RVs, minivans and suburbans, which are station wagons on steroids. In the television industry, ABC, CBS and NBC, once accounted for 90% of the viewing audience. Now, we have network independent cable satellite and public television. Today a wired household has over 150 channels to choose from. And they are threatening us with “streaming video”, that promises to make the cable industry’s dream of a 500 channel universe, look pathetically unambitious. With all that, if you flip through the channels and try to find something to watch, by the time you find it, the show will be over.

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Source IIPM-Editorial,2006