Wpp – Sorrell’s Weapon of Mass Destruction

It was a one room office with two employees in 1986. Today it has 91,000 employees in 106 countries with over 2000 offices. Wire and Plastic Products might have started off as a basket manufacturing company, but Martin Sorrell, who was once the Finance Director at Saatchi & Saatchi, ensured that he made WPP into the world’s second largest advertising and media buying conglomerate. After acquiring shares in London based WPP, Sorrell used it as a vehicle to acquire films’ like Mindshare, Ogilvy & Mather, JWT and Group M. WPP, with its strong focus on organic growth, has brought about a financial discipline in an industry, which earlier relied on unhindered and touchy creative genius.


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Source IIPM-Editorial,2006