Jaideep Bhattacharya, Chief Marketing Officer of UTI AMC in an exclusive interaction with B&E
How has MF industry evolved over the last five years and what kind of growth do you foresee in the near future?
The MF industry has grown at a rate of 31% (CAGR) over the last five years. During the last one year the industry has grown by around 65%. We expect the industry to continue to grow at the same rate in future as well. Though the growth has been fairly good there is a need to further augment equity assets which is predominantly retail. The main purpose of evolution of mutual funds is to bring the retail investor to invest in the capital market to enable them to reap the benefits of diversification.
What should a retail investor expect from mutual funds?
MF products are vehicles for investing in particular asset or category. The risk-return of a MF scheme depends on that of the underlying assets. One may invest in a liquid scheme for short investment horizons, debt schemes for regular return and equity schemes for long term growth.MFs are efficient tools of diversification across assets and categories.
What marketing initiatives have you taken to attract investors?
UTI MF was the first in the industry to launch a product called UTI Wealth Builder Fund-Series II which invests across 3 asset classes – equity, debt and gold followed with innovative campaigns. The marketing campaign effectively utilised the Mumbai Dabbawallahs to carry the product literature to each and every household in the city. 5,000 Dabbawallahs of Mumbai are associated with a huge amount of trust as they carry food from households for the working community. UTI Wealth builder Series-II collected nearly Rs.2.85 billion, five times more than any other NFO launched at that time. Besides, UTI has tied up with NSE to buy & sell UTI MF units through NSE terminal, extending UTI’s reach to more than 1,500 locations through more than 1,50,000 NSE terminals.
The MF industry has grown at a rate of 31% (CAGR) over the last five years. During the last one year the industry has grown by around 65%. We expect the industry to continue to grow at the same rate in future as well. Though the growth has been fairly good there is a need to further augment equity assets which is predominantly retail. The main purpose of evolution of mutual funds is to bring the retail investor to invest in the capital market to enable them to reap the benefits of diversification.
What should a retail investor expect from mutual funds?
MF products are vehicles for investing in particular asset or category. The risk-return of a MF scheme depends on that of the underlying assets. One may invest in a liquid scheme for short investment horizons, debt schemes for regular return and equity schemes for long term growth.MFs are efficient tools of diversification across assets and categories.
What marketing initiatives have you taken to attract investors?
UTI MF was the first in the industry to launch a product called UTI Wealth Builder Fund-Series II which invests across 3 asset classes – equity, debt and gold followed with innovative campaigns. The marketing campaign effectively utilised the Mumbai Dabbawallahs to carry the product literature to each and every household in the city. 5,000 Dabbawallahs of Mumbai are associated with a huge amount of trust as they carry food from households for the working community. UTI Wealth builder Series-II collected nearly Rs.2.85 billion, five times more than any other NFO launched at that time. Besides, UTI has tied up with NSE to buy & sell UTI MF units through NSE terminal, extending UTI’s reach to more than 1,500 locations through more than 1,50,000 NSE terminals.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
