The fifth anniversary of Goafest not only showcased 4,500 ads from all over the country but also witnessed the presence of more than 3,000 delegates across the globe. neha saraiya presents a peek -a-boo into the fest and the key takeaways
As an event that spanned three days and took in innumerable entries, Goafest 2010 was arguably one of the largest platforms for creative and intellectual exchange in the world of advertising. This year, the theme was "Survival of the Freshest". Sam Balsara, CMD, Madison Communications, cites, "After growing at nearly 20 percent year on year for 5 years, the advertising market dipped in 2009 by as much as 10 per cent. It's finally time for agencies to grow and make up for lost time with sharp & new strategies."
Day One at the fest was initiated with a business conclave titled ‘2010: Time to Grow’. The session got off to a flying start with Tom Doctoroff, CEO, JWT, China with many other CEOs of advertising, media and agency organisations debating about achieve desired growth rates. The session highlighted that the global contribution of Indian ad indutsry is just 0.7 per cent and how it needs to be increased. Day two was when the audience was witness to the Media Abbys, in which around 81 entries were shortlisted in round 1 itself by a jury of 51 judges. Maxus scored the maximum wins with 11 medals; while Lodestar Universal and Mudra Max won 3 Golds each. This year, an altogether a new category titled 'Best Use of Never Before Media' was introduced at the fest and it was bagged by Mindshare for the Nike - 'Coming to life with a code' campaign.
The final day was marked by the creative Abbys where Creativeland Asia stole the show by winning 1 Gold, 2 Silvers and 7 Bronze, which took them to rank 4 in terms of number of trophies won. The event, which started off with a bang as Colvyn Harris, CEO, JWT; Sam Balsara, CMD, Madison Communications and Bhaskar Das, Director, Times of India Group marked an entry by riding a SUV from the beach ended on a similar electrifying note with a fire show on the beach, and the extravagant gettogether; where the 'survivors' as well as the rest of them, celebrated the passing of another glorious year of Indian advertising and looked forward to much more excitement in the years to come.
As an event that spanned three days and took in innumerable entries, Goafest 2010 was arguably one of the largest platforms for creative and intellectual exchange in the world of advertising. This year, the theme was "Survival of the Freshest". Sam Balsara, CMD, Madison Communications, cites, "After growing at nearly 20 percent year on year for 5 years, the advertising market dipped in 2009 by as much as 10 per cent. It's finally time for agencies to grow and make up for lost time with sharp & new strategies."
Day One at the fest was initiated with a business conclave titled ‘2010: Time to Grow’. The session got off to a flying start with Tom Doctoroff, CEO, JWT, China with many other CEOs of advertising, media and agency organisations debating about achieve desired growth rates. The session highlighted that the global contribution of Indian ad indutsry is just 0.7 per cent and how it needs to be increased. Day two was when the audience was witness to the Media Abbys, in which around 81 entries were shortlisted in round 1 itself by a jury of 51 judges. Maxus scored the maximum wins with 11 medals; while Lodestar Universal and Mudra Max won 3 Golds each. This year, an altogether a new category titled 'Best Use of Never Before Media' was introduced at the fest and it was bagged by Mindshare for the Nike - 'Coming to life with a code' campaign.
The final day was marked by the creative Abbys where Creativeland Asia stole the show by winning 1 Gold, 2 Silvers and 7 Bronze, which took them to rank 4 in terms of number of trophies won. The event, which started off with a bang as Colvyn Harris, CEO, JWT; Sam Balsara, CMD, Madison Communications and Bhaskar Das, Director, Times of India Group marked an entry by riding a SUV from the beach ended on a similar electrifying note with a fire show on the beach, and the extravagant gettogether; where the 'survivors' as well as the rest of them, celebrated the passing of another glorious year of Indian advertising and looked forward to much more excitement in the years to come.
Read these article :-
IIPM: An intriguing story of growth and envy
Outlook Magazine money editor quits
Don't trust the Indian Media!
Outlook Magazine money editor quits
Don't trust the Indian Media!
No comments:
Post a Comment